How to Scale Events Without Losing the Wow Factor

 

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact.

Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship conference that draws thousands. The discussion explores the mechanics of scaling, from templates and workflows that make field events repeatable, to the creative and production investment that turns a product launch into something closer to a cultural experience.

The two also reflect on the broader role of in-person connection in an industry that increasingly relies on digital engagement. From hands-on demos to immersive experiences like escape rooms, they examine how events serve as a testing ground for ideas, a forum for customer insight, and a space where trust is built face-to-face.

The conversation widens to consider competition, innovation, and the challenge of staying one step ahead in both technology and presentation. For Idan, the lesson is clear: in events—as in security—success comes from combining efficiency with a willingness to push creative boundaries.

This episode offers a rare behind-the-scenes look at how one of the industry’s most visible brands balances scale with authenticity, and why the “wow factor” still matters in a crowded marketplace.

Follow Along for More Episodes!

Recent Episodes

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso speaks with Adam Coughran, founder of Safe Kids, Inc., about how private and faith-based schools can strengthen safety practices despite limited resources. KEY POINTS: Physical systems, community engagement, and knowledge must work together for effective…

Work is changing fast. Automation and artificial intelligence aren’t just reshaping how we work—they’re redefining who gets access to opportunity in the first place. With frontline workers making up a significant share of the American workforce—and one in eight Americans having worked at McDonald’s—the discussion about education, skills, and upward mobility feels more urgent…

Artificial intelligence has reached a crucial inflection point. Once imagined as a fast track to artificial general intelligence, the field has instead hit a plateau—prompting leaders, educators, and innovators to rethink AI’s true purpose. As companies and schools race to adopt automation, questions about cost, ethics, and human purpose are rising to the forefront. According…