Streamline Content Capture with MarketScale’s Request Tool

The Request Tool Powerhouse!

Welcome to MarketScale Tutorials! In this tutorial, we will explore the powerful features of the MarketScale Request Tool. Gone are the days when capturing social videos, soundbites, and interviews required a full video crew. With the Request Tool, you can easily obtain fast, high-quality media through a mobile phone camera or webcam. Let’s dive in and discover how this tool can revolutionize your content creation process.

Traditionally, capturing video content involved extensive coordination and scheduling, making it a time-consuming and expensive process. However, the MarketScale Request Tool changes the game by simplifying and accelerating content capture. By utilizing a mobile phone camera or webcam, you can effortlessly gather media from customers, employees, subject matter experts, and anyone else you need.

The process begins in MarketScale Studio, where you access the Request Tool. Four sections guide you through the setup: Community, Users, Direction, and Approval. In the Community section, you can select internal colleagues, external users, or even generate an open link. This flexibility allows you to expand your content sources and engage with a wider audience.

Once you’ve determined the recipients, move on to the Direction section. Here, you provide instructions to ensure the media aligns with your intended purpose. Specify if it’s a social media soundbite, for internal or external use, or targeted for an event like a roundtable discussion or conference.

To prompt the recipients, you can choose between an open-ended prompt or a set of predefined questions. Crafting specific questions tailored to your needs is as simple as copying and pasting or selecting from the extensive library of predefined questions. You can even save your own custom questions as predefined options for future use.

The versatility of the Request Tool extends beyond capturing stand-alone content. It seamlessly integrates with your traditional video projects, offering the ability to conduct remote interviews. Whether you’re creating a case study or a corporate video, you can effortlessly gather interviews from individuals worldwide without the need for expensive and time-consuming travel.

The benefits of the Request Tool are manifold. It drastically reduces the turnaround time for acquiring media, eliminates the complexities of coordinating video crews, and provides a simple, user-friendly experience for both you and the contributors. Furthermore, it allows you to supplement traditional video production with quick and efficient media acquisition.

With the MarketScale Request Tool, content capture has never been easier. By embracing the simplicity of mobile phone cameras and webcams, you can engage with your community, gather insights from subject matter experts, and create compelling content with minimal effort and cost. Say goodbye to lengthy production timelines and hello to a streamlined process that empowers you to capture media efficiently and effectively.

Unlock the full potential of your content creation journey by embracing the MarketScale Request Tool. Start utilizing this powerful tool today and discover the endless possibilities it offers for capturing amazing content and engaging with your community.

Follow us on social media for the latest updates in B2B!

Image

Latest

Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

Read More
From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

Read More
AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

Read More
Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

Read More