Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Meeting the Demand for Better EdTech Solutions and Data

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Education received a technology boost that was…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Get featured

Want MarketScale to feature Education Technology?

Book a 15-minute demo and we'll map your Education Technology expertise to the content buyers are searching for.

Book a demo

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

Education received a technology boost that was unexpected but needed during the pandemic. As students went from the classroom to the dining room, the need for EdTech, including content and a way to measure it, became paramount. Joining host JW Marshall are two online learning leaders Thom Jackson, President and CEO of EdisonLearning, and Kiran Athota, CEO of FocalPoint K12.

EdisonLearning and FocalPoint K12 are partners in the online learning platform. Although neither Jackson nor Athota are educators by trade, they have a passion for learning and technology. Talking about the partnership, Jackson said, “FocalPoint helps us move to the next generation of online learning, allowing teachers to engage students dynamically and deliver high-quality content.”

Athota noted, “The company’s DNA is data on student performance, learning, and interactions. The platform tells them what’s working and how they can improve.”

FocalPoint uses blockchain in its application, something relatively new to the education world. Athota explained, “Blockchain is an enabler for education. It’s a public ledger that’s verifiable and secure. It cannot be changed.”

The importance of technology to education in the pandemic has been critical. And it’s changing the system. Jackson said, “Everyone’s had to change and adapt—students, teachers, parents, and administrators. The question is if this an episodic shift or more permanent. I think some aspects will remain after the pandemic.”

Kiran added, “Online learning is now mainstream, and there’s a need to measure what’s happening. If you can’t see what’s happening, you can’t improve it, so it’s necessary to capture that data.”

With data collection of student learning, teacher training, and content, curriculums are improving.

“There is a race to rigor in K12. The curriculum must remain rigorous to ensure growth and progress.”

Listen to Previous Episodes of Voices of eLearning Right Here!

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

Work Generated Learning with Andrew Salmon of Intangled Learning

Work Generated Learning with Andrew Salmon of Intangled Learning

Andrew Salmon of Intangled Learning explores how learning can be generated through work experience. This approach integrates practical workplace skills with educational growth. Technologies in education are evolving to support this type of learning environment.

  • 01Workplaces can serve as a powerful arena for learning new skills.
  • 02Education technology is advancing to better integrate on-the-job learning with formal education.
  • 03Integrating learning with work helps bridge the gap between theoretical knowledge and practical application.

Aug 7, 2026

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

The article discusses how Michigan Central is transforming the landscape of Detroit, with insights from Beth Kmetz-Armitage. The project aims to revitalize the area through innovative education-technology initiatives. Ron Stefanski covers the impact of these changes on the local community.

  • 01Michigan Central is revitalizing Detroit.
  • 02Education-technology plays a key role in the transformation.
  • 03Beth Kmetz-Armitage shares insights on the project.

Jul 15, 2026

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

The decision-making process for universities when choosing which online programs to develop and fund involves strategic considerations. These decisions are influenced by factors such as demand, resources, and institutional goals. Administrators need to weigh these elements to ensure successful and sustainable online education offerings.

  • 01Universities consider demand and resources in online program planning.
  • 02Institutional goals influence the choice of programs to fund.
  • 03Strategic decision-making is crucial for successful online education.

Jun 30, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512