The Acceleration of EdTech

Brian Potash is the Regional Manager for OverDrive Education, and he dropped by to discuss his thoughts on the future of technology in education.

“I’ve been so excited to see the sheer amount of technology and EdTech that has been injected into the classroom.

While the pandemic has been extremely challenging for schools and educators, it has provided a very unique opportunity to advance education by more than a decade by providing different types of tools and resources that educators have never had before this.

And what’s exciting is that, while many schools have tried digital for the first time because of the need for remote and blended learning, they are now excited to enjoy the benefits that digital can provide by providing students with greater accessibility and greater tools and providing teachers with better insights into how students are engaging with those digital materials.

So, it’s really exciting to see where we can go from here.”

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