Skip to content
MarketScale
‹ Back to IndustriesEnergy

Are We In The Golden Age Of Renewables?

Renewable energy isn’t novel anymore. It’s not some far-away thought of how the sun and wind could be harnessed into power. In fact, many countries are now in a race to be the first to utilize 100 percent renewable energy. According to the Climate Council, Sweden is leading the way in this race, with Costa…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
Are We In The Golden Age Of Renewables?

Get featured

Want MarketScale to feature Energy?

Book a 15-minute demo and we'll map your Energy expertise to the content buyers are searching for.

Book a demo

Renewable energy isn’t novel anymore. It’s not some far-away thought of how the sun and wind could be harnessed into power. In fact, many countries are now in a race to be the first to utilize 100 percent renewable energy.

According to the Climate Council, Sweden is leading the way in this race, with Costa Rica, Nicaragua, Scotland, and Germany rounding out the top five.[1] Even the world’s largest carbon emitter, China, makes the list. So, is this the shift that the world has been waiting for? As more and more seek to rid their countries of fossil fuels, has the golden age of renewable energy begun? The answer is not clear-cut.

The truth is that something as complex as energy, in all its forms, has a million different factors that influence the answer to the question. Dissecting some of these may not offer a clear picture of global efforts toward clean energy. We must first consider these important facts about clean energy.

Lithium Ion Batteries As Energy Storage Catches On

One of the most interesting aspects of renewable energy is the role of lithium ion batteries. Farms of solar panels and wind turbines have become a recognizable sight in California. As the sun and wind create energy, where does it go if it’s not used immediately? On sunny and windy days, lots of energy is collected, some of which is excess, needed on those days with no sun or wind. California is using batteries to store the energy as it continues toward its goal of 50 percent of its energy coming from renewables by 2050.

California is leading the way in battery power storage, housing about 36 percent of the country’s capacity, according to a Climate Group report.[2] Will other states commit as much to the effort? Many think what happens in California and their renewable efforts will guide other parts of the country.

Electric Vehicles Will Drive Significant Reduction in Gas Demand

Electric cars haven’t made much of a dent in domestic car sales, taking only one percent of the market. That equates to displacing around 50,000 barrels of oil a day, according to HIS Markit.[3] Trends, however, point to a surge in the electric vehicle market as fossil fuel usage declines. Although these fuels don’t just power cars, cars drive the demand.

If cars tip toward electric, which experts foresee, they’ll dominate car sales. In anticipation, cities are building more infrastructure grids for charging. Imagine pulling into a charging station, not a gas station. These are going in quickly in China, which also indicates the trajectory in transportation. While many of the concepts are still in infancy, the majority of citizens and leaders understand the need and urgency around renewable energy.

The Fossil Fuel Industry Supports Renewables

Most of the biggest oil companies support renewable energy with their dollars. In December 2017, the largest players in the industry, Exxon, Shell, and BP, announced major investments in renewable energy. Shell has vowed to accelerate its investment in wind and solar. BP was more specific in its commitment to renewables, with a $200 million investment in one of Europe’s largest solar companies, Lightsource.

While oil companies are not reducing their efforts to find and extract oil, they are preparing for the future and diversifying their interests as the world evolves. Much of the push for these three powerful oil companies to focus more on renewables comes from shareholder pressure.

In the end, a country’s culture plays a crucial role in its energy practices, just as its population numbers do. It has to be a conscious effort by the majority of consumers. When the demand is greater for renewable, so will be the supply. Slowly, oil and gas are going out of fashion, but the golden age of renewables is yet to begin.

[1] https://www.climatecouncil.org.au/2016/02/16/11-countries-leading-the-charge-on-renewable-energy/

[2] https://www.theclimategroup.org/sites/default/files/downloads/etp_californiacasestudy_apr2017.pdf

[3] https://ihsmarkit.com/research-analysis/electric-cars-and-oil.html

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Utility-scale solar and batteries dominated the first half of 2026 interconnection queue reality, not the gas boom headlines

Utility-scale solar and batteries dominated the first half of 2026 interconnection queue reality, not the gas boom headlines

The first half of 2026 saw a significant presence of utility-scale solar and battery projects in the interconnection queue, contrary to the anticipated rise in gas projects. The data from the EIA showed 207 new solar projects and 95 battery projects, highlighting a shift in energy planning. This trend is a critical signal for grid operators and large energy consumers.

  • 01Utility-scale solar and battery projects were prominent in the interconnection queue in early 2026, outpacing gas projects.
  • 02From January to June 2026, there were 207 new utility-scale solar projects and 95 battery projects recorded.
  • 03The emphasis on solar and batteries indicates a planning shift crucial for grid operators and large-load buyers.

Aug 19, 2026

ADNOC Gas commits more than $8 billion to expansion as Permian Basin landowners chase data-center demand

ADNOC Gas commits more than $8 billion to expansion as Permian Basin landowners chase data-center demand

ADNOC Gas has announced a major investment of over $8 billion dedicated to expanding its operations. Concurrently, in Texas, there is a growing interest in land due to an increase in demand from data-center operators facing resistance in other locations.

  • 01ADNOC Gas plans to expand with an investment exceeding $8 billion.
  • 02Texas is experiencing a land rush partly due to data-center operators moving to less resistant areas.
  • 03Opposition in local areas is driving data-center operators to seek land in the Permian Basin.

Aug 18, 2026

AI data centers are cementing natural gas as the U.S. grid's indispensable fuel

AI data centers are cementing natural gas as the U.S. grid's indispensable fuel

Rising demand for AI technologies is solidifying the role of natural gas in powering the U.S. electricity grid. The existent infrastructure, including nearly 2,000 gas plants and extensive pipelines, underscores the difficult transition away from natural gas. As AI continues to consume more energy, natural gas remains a critical and stable fuel source for electricity production.

  • 01AI technologies are increasing demand for electricity, securing natural gas's role in the energy grid.
  • 02The U.S. has nearly 2,000 natural gas plants and 3 million miles of pipelines.
  • 03Natural gas infrastructure is deeply entrenched, making a shift to alternative energy sources challenging.

Aug 18, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512