Skip to content
MarketScale
‹ Back to IndustriesEnergy

Dodging Crude Oil Dynamics

The oil and gas industry is known to be a boom and bust business. John Echols is an expert in the field and says the current difficult period for everyone, particularly upstream companies in the industry is the most difficult he’s seen in more than 30 years. “Usually our problems have stemmed from oversupply. This one…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

The oil and gas industry is known to be a boom and bust business.

John Echols is an expert in the field and says the current difficult period for everyone, particularly upstream companies in the industry is the most difficult he’s seen in more than 30 years.

“Usually our problems have stemmed from oversupply. This one has an oversupply factor and an under-demand factor,” he said. “None of us have ever seen this. None of us have ever seen the world economy shut down. I think it’s particularly harsh.”

The oversupply comes from disagreements in the OPEC+ countries, with Saudia Arabia and Russia among the nations who have been loath to cut back on supply.

However, during the COVID-19 pandemic, a lack of flights due to travel restrictions and a legion of workers now staying at home rather than driving to the office drove demand lower than any time in recent memory.

That means a time of belt-tightening for upstream companies, which Echols said need to spend within their means and make tough choices about new projects and staffing, especially with the security of a reserve-based loan challenge before the low prices.

“If you think about the DNA of an oil and gas company, they’re built to drill. That’s what they like to do. It’s what they’re paid to do. They’re successful when they do it well. So, to say to an upstream company, ‘You don’t need to drill. You can’t drill.’ It’s really against the DNA of the company, but the reality is there is very limited or no access to capital and the price of our core commodity in crude at least is so weak that many of the things you’d like to drill probably aren’t economic,” he said.

Demand could be back on the rise with countries beginning to lift regulations with the spread of COVID-19 slowed in some regions. Even so, after such a difficult start to 2020 many companies may simply be forced to ride it out until the next boom period begins.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

GE Vernova doubles down on nuclear, direct air capture, and grid AI at Aspen Ideas Festival

GE Vernova doubles down on nuclear, direct air capture, and grid AI at Aspen Ideas Festival

GE Vernova, at the Aspen Ideas Festival, spotlighted four breakthrough technologies that include small modular reactors and AI-driven grid tools. The company emphasizes its focus on nuclear, direct air capture, and advanced grid AI technologies. These innovations are part of GE Vernova's efforts to revolutionize the energy sector.

  • 01GE Vernova highlighted its focus on nuclear technology, direct air capture, and grid AI at the Aspen Ideas Festival.
  • 02The company presented four breakthrough technologies, aiming to innovate the energy sector.
  • 03Small modular reactors and AI-driven grid tools were among the technologies showcased.

Jul 3, 2026

Joulent Secures $1.75B Strategic Investment from National Grid to Accelerate Growth as Technology-Driven Energy Company Powering American Innovation

Joulent has secured a $1.75 billion investment from National Grid to enhance its capabilities as a technology-driven energy company. This partnership will bolster Joulent's ability to provide reliable, rapid, and large-scale power solutions. The investment aims to strengthen Joulent's position as a leader in American energy innovation.

  • 01Joulent receives a $1.75 billion strategic investment from National Grid.
  • 02The investment will accelerate Joulent's growth as a technology-driven energy company.
  • 03The partnership enhances Joulent's first-mover advantage in delivering power solutions.

Jul 1, 2026

Duke Energy’s nearly $1 billion investment with North Carolina suppliers strengthens U.S. supply chains

Duke Energy’s nearly $1 billion investment with North Carolina suppliers strengthens U.S. supply chains

Duke Energy invested nearly $1 billion with North Carolina-based suppliers as part of its $17.2 billion annual sourcing in 2025. The investment is largely U.S.-based, emphasizing the company's commitment to strengthening domestic supply chains. This move is part of Duke Energy's broader strategy to support local economies and enhance supply chain resilience.

  • 01Duke Energy invested nearly $1 billion with North Carolina suppliers in 2025.
  • 02The company's annual sourcing totals $17.2 billion, over 97% of which is U.S.-based.
  • 03The investment strengthens domestic supply chains and supports local economies.

Jun 30, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub