Skip to content
MarketScale
‹ Back to IndustriesEnergy

Dodging Crude Oil Dynamics

The oil and gas industry is known to be a boom and bust business. John Echols is an expert in the field and says the current difficult period for everyone, particularly upstream companies in the industry is the most difficult he’s seen in more than 30 years. “Usually our problems have stemmed from oversupply. This one…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

The oil and gas industry is known to be a boom and bust business.

John Echols is an expert in the field and says the current difficult period for everyone, particularly upstream companies in the industry is the most difficult he’s seen in more than 30 years.

“Usually our problems have stemmed from oversupply. This one has an oversupply factor and an under-demand factor,” he said. “None of us have ever seen this. None of us have ever seen the world economy shut down. I think it’s particularly harsh.”

The oversupply comes from disagreements in the OPEC+ countries, with Saudia Arabia and Russia among the nations who have been loath to cut back on supply.

However, during the COVID-19 pandemic, a lack of flights due to travel restrictions and a legion of workers now staying at home rather than driving to the office drove demand lower than any time in recent memory.

That means a time of belt-tightening for upstream companies, which Echols said need to spend within their means and make tough choices about new projects and staffing, especially with the security of a reserve-based loan challenge before the low prices.

“If you think about the DNA of an oil and gas company, they’re built to drill. That’s what they like to do. It’s what they’re paid to do. They’re successful when they do it well. So, to say to an upstream company, ‘You don’t need to drill. You can’t drill.’ It’s really against the DNA of the company, but the reality is there is very limited or no access to capital and the price of our core commodity in crude at least is so weak that many of the things you’d like to drill probably aren’t economic,” he said.

Demand could be back on the rise with countries beginning to lift regulations with the spread of COVID-19 slowed in some regions. Even so, after such a difficult start to 2020 many companies may simply be forced to ride it out until the next boom period begins.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Microsoft-commissioned report finds three soft barriers slowing AI adoption across Australia's electricity grid

Microsoft-commissioned report finds three soft barriers slowing AI adoption across Australia's electricity grid

A report commissioned by Microsoft identifies three key barriers to AI adoption in Australia's electricity grid. These barriers are strategic planning, investment constraints, and data fragmentation. Addressing these obstacles is crucial for enhancing AI deployment in the energy sector.

  • 01Three main barriers to AI adoption in Australia's electricity grid are strategic planning issues, investment constraints, and data fragmentation.
  • 02Effective AI deployment in the energy sector demands overcoming these barriers to enhance efficiency and innovation.
  • 03Microsoft commissioned a report that highlights the challenges of integrating AI into Australia's energy infrastructure.

Jul 16, 2026

NextEra-Dominion's $420B merger signals a new M&A cycle built on AI load growth

NextEra-Dominion's $420B merger signals a new M&A cycle built on AI load growth

The merger between NextEra and Dominion, valued at $420 billion, marks the beginning of a new M&A cycle driven by the growth of AI data center demand. The power and utilities sector saw M&A activity reach $216 billion in the six months leading up to May 2026, a 173% increase year-over-year. This trend highlights the reshaping of power generation ownership due to the rising influence of artificial intelligence.

  • 01Power and utilities M&A reached $216 billion in the six months to May 2026, increasing 173% year-over-year.
  • 02The $420 billion merger of NextEra and Dominion signifies a shift in industry dynamics fueled by AI data-center demand.
  • 03AI-driven load growth is reshaping the ownership structure in power generation.

Jul 16, 2026

Utilities set to invest $1.1 trillion in grid infrastructure as electrification accelerates

Utilities set to invest $1.1 trillion in grid infrastructure as electrification accelerates

U.S. utilities are planning to invest a substantial $1.1 trillion in grid infrastructure over the next five years, with $208 billion allocated for 2026 alone. This massive investment aims to support the ongoing trend of electrification, impacting both procurement and operational strategies within the energy sector. The long-term commitment signals a significant shift in how utilities will plan and execute their future operations.

  • 01U.S. utilities plan to invest $208 billion in grid infrastructure by 2026.
  • 02$1.1 trillion total investment planned over the next five years.
  • 03Investment will significantly impact procurement and operations planning in the energy sector.

Jul 15, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512