How to Add Value for Customers and Potential Customers during COVID-19

During this challenging era, it’s essential to find ways to elevate relationships with customers and potential customers. Businesses across the board have had to get creative on how they make money, but one thing that never gets old is adding value.

On this episode of Flow Cast by Trillium Flow Technologies, host Shelby Skrhak talked to Frank Gilhooly, Senior Vice President of Sales and Marketing at Trillium, about adding value for customers and potential customers during these COVID-constrained times.

Sales and marketing are different, but they go hand-in-hand. They rely on one another, and both need each other. After 35 years in the industrial products industry, Gilhooly has found that each has its role and that the two are like a relay team.

“The better the collaboration, the better the outcome on both sides,” Gilhooly said.

But, anything that happens for either department always starts with the customer. Of course, all things must take into account Trillium’s company-wide strategic plan. Gilhooly always focuses on how they commercialize product strategies, improve their presence in front of the customer and help customers achieve their goals.

“We want to marry the tools and align marketing and sales to help us reach more customers in a world where face-to-face communication is extremely difficult and expensive,” Gilhooly said.

Listen to learn more about how Trillium is helping customers find value in these difficult times.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

wireless LAN radios
Icom’s Wireless LAN Radios Are a Game-Changer for Remote Lodging Operations
July 8, 2025

In a short conversation at Pacific Marine Expo, Rick Waedekin, West Coast Sales Rep for Icom, speaks with Sean Cleary, owner of Radar Alaska, about Icom’s new wireless LAN radios. Sean highlights how these radios could benefit remote lodges in Alaska by improving communication about guest locations, employee coordination, and supply tracking. He explains…

Read More
IC-M25 EVO
Unboxing the Slim and Rugged IC-M25 EVO VHF Radio from Icom
July 8, 2025

Makayla Servidad, Sales Admin at Icom, unboxes the blue version of the IC-M25 EVO—an upgraded handheld marine VHF radio that combines modern design with everyday functionality. The unit features USB-C charging, a slim and lightweight frame, and a textured grip for comfortable handling. Included in the box are a flexible antenna, a USB-C cable,…

Read More
security industry
Balancing Innovation and Mission: How the Security Industry Navigates Risk and Growth
July 8, 2025

The security industry is at an inflection point. Rapid technological advancements—like AI, cloud platforms, and big data—are revolutionizing how security solutions are deployed and consumed. At the same time, the profile of the security buyer is changing, with IT, HR, and compliance leaders playing a much bigger role in decision-making. As these shifts accelerate, businesses…

Read More
HVAC
Turning a Career Pivot into Award-Winning Success in the HVAC Industry with Chloe Glynn
July 8, 2025

Breaking into a technical field of industrial sales without prior experience is a huge challenge. But someone like Chloe Glynn achieved such a feat and turned an accidental career pivot into an award-winning profession. As many industries continue to shift towards relationship-driven sales strategies, Glynn’s journey offers a blueprint for success in a…

Read More