Skip to content
MarketScale
‹ Back to IndustriesEnergy

The Increasing Affordability of Clean Energy

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
The Increasing Affordability of Clean Energy

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Start free

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t just limited to melting ice caps and polar bear displacement, either. With more frequent extreme weather events directly caused by damage from fossil fuels, economic losses totaled a whopping $240 billion dollars, as outlined in a report by the Economic Case for Climate Action in the United States. Corporations are starting to pay attention.

Wind and solar energy have been the faces of alternative energy for consumers and businesses alike, specifically for their price point. Wind turbines, for example, have grown in sophistication, increasing their usability in locations with below average wind speeds. At the same time, their design has evolved to a larger size with higher durability, both resulting in increased energy output. The prices speak for themselves—currently, an onshore wind turbine produces an average of $0.06 kWh (per kilowatt hour) with many producing as low as $0.03 kWh compared to fossil fuels, which range from $0.05 to $0.17 kWh. Solar energy has also seen a steep drop in price with a notable gain in popularity. According to the International Renewable Energy Agency, solar energy is a cheaper alternative to traditional nuclear power. For example, the levelized cost of electricity generated from these solar panels has dropped 69% from 2010-2016. Businesses are starting to take notice.

Goldman Sachs is a leader in private investment in renewable energies. The investment firm has funded several different eco-friendly projects with the ultimate goal of investing $150 billion by 2025. Goldman Sachs is also one of the few to transition their investment projects in-house. The bank has continued its own push to be more eco-friendly and cost-efficient by purchasing a 68 acre wind power farm to power its operations—another step towards its goal of 100% clean energy usage. Traditional fossil fuel companies are even starting to change their business models. Starting in late 2017, Shell began investing in various solar and natural gas companies and have since invested more than $400 million in a wide range of clean energy acquisitions with markets clearly favoring the renewable energy industry domestically and worldwide.

The renewable energy industry is largely funded with private investments with many governments hesitant to lose trade advantages and financial influence that the coal and oil industry hold, which, given the rapid advancement in the functionality and affordability of these clean energy sources, is nothing short of remarkable. There is clear opportunity for continued advancement in the near future, as a result of certain policies– especially in regard to carbon taxes, which some estimates give $200 billion in revenues just within a decade if implemented. However contentious the topic may be, it is important to address our fossil fuel consumption, and innovators and engineers are taking notice. With the technology improving and businesses increasingly saving money, it’s nothing but blue skies ahead for the clean energy industry.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Energy, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Energy Insights

Disconnected data can delay fuel-quality alerts, Titan Cloud says

Disconnected data can delay fuel-quality alerts, Titan Cloud says

This article draws on a Titan Cloud presentation. Its operational examples and product claims reflect the vendor’s account and should not be read as findings from a representative industry survey. Titan Cloud describes a scenario in which disconnected tank, delivery and maintenance records delay recognition of a fuel-quality problem until a customer reports it. The presentation argues that connecting those records can help operators investigate earlier and reduce operational disruption.

  • 01Disconnected data can delay fuel-quality alerts, Titan Cloud says.
  • 02The linked client video is the source for the vendor’s account; its claims are not independent industry benchmarks.
  • 03Operators can request evidence and test the proposed workflow against their own network’s needs before adopting it.

Sep 21, 2026

Titan Cloud describes organized fuel theft across multiple sites

Titan Cloud describes organized fuel theft across multiple sites

This article draws on a Titan Cloud presentation. Its operational examples and product claims reflect the vendor’s account and should not be read as findings from a representative industry survey. Michael Lewis, identified in the presentation as leading Titan Cloud’s international solutions consultancy team, describes coordinated fuel-theft scenarios involving multiple sites. His examples include dispenser manipulation, delivery losses and product adulteration. The scale described is the speaker’s account, not a measured industry-wide rate.

  • 01Titan Cloud describes organized fuel theft across multiple sites.
  • 02The Titan Cloud presentation is the source for the vendor’s account; its claims are not independent industry benchmarks.
  • 03Titan Cloud’s presenters argue that detecting coordinated theft and slow leaks depends on more frequent reconciliation and looking for patterns across the network, rather than ranking sites by raw loss volume.

Sep 21, 2026

Titan Cloud argues maintenance visibility affects EV charger availability

Titan Cloud argues maintenance visibility affects EV charger availability

Titan Cloud reports that CPOs it spoke with at Intercharge want better connections between charger monitoring, ticketing and field repairs. Its conference observations are a vendor perspective, not an industry-wide survey.

  • 01Titan Cloud argues that connecting fault reports with repair outcomes helps operators track whether chargers have returned to service and improve network operations.
  • 02The linked client video is the source for the vendor’s account; its claims are not independent industry benchmarks.
  • 03Operators can request evidence and test the proposed workflow against their own network’s needs before adopting it.

Sep 21, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512