Skip to content
MarketScale
‹ Back to IndustriesEnergy

The Increasing Affordability of Clean Energy

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
The Increasing Affordability of Clean Energy

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t just limited to melting ice caps and polar bear displacement, either. With more frequent extreme weather events directly caused by damage from fossil fuels, economic losses totaled a whopping $240 billion dollars, as outlined in a report by the Economic Case for Climate Action in the United States. Corporations are starting to pay attention.

Wind and solar energy have been the faces of alternative energy for consumers and businesses alike, specifically for their price point. Wind turbines, for example, have grown in sophistication, increasing their usability in locations with below average wind speeds. At the same time, their design has evolved to a larger size with higher durability, both resulting in increased energy output. The prices speak for themselves—currently, an onshore wind turbine produces an average of $0.06 kWh (per kilowatt hour) with many producing as low as $0.03 kWh compared to fossil fuels, which range from $0.05 to $0.17 kWh. Solar energy has also seen a steep drop in price with a notable gain in popularity. According to the International Renewable Energy Agency, solar energy is a cheaper alternative to traditional nuclear power. For example, the levelized cost of electricity generated from these solar panels has dropped 69% from 2010-2016. Businesses are starting to take notice.

Goldman Sachs is a leader in private investment in renewable energies. The investment firm has funded several different eco-friendly projects with the ultimate goal of investing $150 billion by 2025. Goldman Sachs is also one of the few to transition their investment projects in-house. The bank has continued its own push to be more eco-friendly and cost-efficient by purchasing a 68 acre wind power farm to power its operations—another step towards its goal of 100% clean energy usage. Traditional fossil fuel companies are even starting to change their business models. Starting in late 2017, Shell began investing in various solar and natural gas companies and have since invested more than $400 million in a wide range of clean energy acquisitions with markets clearly favoring the renewable energy industry domestically and worldwide.

The renewable energy industry is largely funded with private investments with many governments hesitant to lose trade advantages and financial influence that the coal and oil industry hold, which, given the rapid advancement in the functionality and affordability of these clean energy sources, is nothing short of remarkable. There is clear opportunity for continued advancement in the near future, as a result of certain policies– especially in regard to carbon taxes, which some estimates give $200 billion in revenues just within a decade if implemented. However contentious the topic may be, it is important to address our fossil fuel consumption, and innovators and engineers are taking notice. With the technology improving and businesses increasingly saving money, it’s nothing but blue skies ahead for the clean energy industry.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Europe’s 2026 energy planning is drifting back to gas, driven by €62/MWh summer spikes and 15-year supply deals

Europe’s 2026 energy planning is drifting back to gas, driven by €62/MWh summer spikes and 15-year supply deals

Europe is adjusting its 2026 energy strategy, moving back to reliable gas and nuclear sources due to high summer prices and delayed policies. The focus on gas is partly driven by the need for secure energy deals extending over 15 years. This shift is happening despite ongoing efforts towards decarbonization.

  • 01Europe's energy strategy for 2026 is moving back toward gas and nuclear due to policy delays and summer price spikes.
  • 02Long-term gas supply deals lasting 15 years are being favored for energy security.
  • 03Tight system margins are causing a reassessment of energy source reliability in Europe.

Aug 24, 2026

Utility-scale solar and batteries made up most new U.S. power plant builds in early 2026, and that shifts how operators should buy capacity

Utility-scale solar and batteries made up most new U.S. power plant builds in early 2026, and that shifts how operators should buy capacity

In early 2026, utility-scale solar and battery installations dominated new power plant builds in the U.S., according to EIA's reports. This development suggests that power operators need to rethink their capacity procurement strategies, focusing more on deliverability than merely increasing megawatts.

  • 01Utility-scale solar and battery projects dominated new U.S. power plant constructions in early 2026.
  • 02Power operators are now focusing on deliverability rather than just increasing megawatts.
  • 03The shift to renewable sources requires new strategies in capacity procurement.

Aug 24, 2026

Extreme-heat grid performance is separating solar-and-storage regions from capacity-constrained markets as data center load accelerates

Extreme-heat grid performance is separating solar-and-storage regions from capacity-constrained markets as data center load accelerates

Extreme heat is impacting grid performance differently across regions, highlighting disparities between solar-and-storage areas and those with capacity constraints. As data center demand increases, regions like PJM, SPP, and ERCOT face challenges in managing heat-driven peaks and maintaining price stability. The increase in solar-plus-battery penetration is prompting urgent procurement discussions.

  • 01Regions with solar-and-storage infrastructure handle extreme heat better than capacity-constrained markets.
  • 02Data center demand amplifies grid performance challenges in regions like PJM, SPP, and ERCOT.
  • 03Solar-plus-battery penetration is a driving factor in current procurement strategies.

Aug 23, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512