The Increasing Affordability of Clean Energy

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t just limited to melting ice caps and polar bear displacement, either. With more frequent extreme weather events directly caused by damage from fossil fuels, economic losses totaled a whopping $240 billion dollars, as outlined in a report by the Economic Case for Climate Action in the United States. Corporations are starting to pay attention.

Wind and solar energy have been the faces of alternative energy for consumers and businesses alike, specifically for their price point. Wind turbines, for example, have grown in sophistication, increasing their usability in locations with below average wind speeds. At the same time, their design has evolved to a larger size with higher durability, both resulting in increased energy output. The prices speak for themselves—currently, an onshore wind turbine produces an average of $0.06 kWh (per kilowatt hour) with many producing as low as $0.03 kWh compared to fossil fuels, which range from $0.05 to $0.17 kWh. Solar energy has also seen a steep drop in price with a notable gain in popularity. According to the International Renewable Energy Agency, solar energy is a cheaper alternative to traditional nuclear power. For example, the levelized cost of electricity generated from these solar panels has dropped 69% from 2010-2016. Businesses are starting to take notice.

Goldman Sachs is a leader in private investment in renewable energies. The investment firm has funded several different eco-friendly projects with the ultimate goal of investing $150 billion by 2025. Goldman Sachs is also one of the few to transition their investment projects in-house. The bank has continued its own push to be more eco-friendly and cost-efficient by purchasing a 68 acre wind power farm to power its operations—another step towards its goal of 100% clean energy usage. Traditional fossil fuel companies are even starting to change their business models. Starting in late 2017, Shell began investing in various solar and natural gas companies and have since invested more than $400 million in a wide range of clean energy acquisitions with markets clearly favoring the renewable energy industry domestically and worldwide.

The renewable energy industry is largely funded with private investments with many governments hesitant to lose trade advantages and financial influence that the coal and oil industry hold, which, given the rapid advancement in the functionality and affordability of these clean energy sources, is nothing short of remarkable. There is clear opportunity for continued advancement in the near future, as a result of certain policies– especially in regard to carbon taxes, which some estimates give $200 billion in revenues just within a decade if implemented. However contentious the topic may be, it is important to address our fossil fuel consumption, and innovators and engineers are taking notice. With the technology improving and businesses increasingly saving money, it’s nothing but blue skies ahead for the clean energy industry.

Follow us on social media for the latest updates in B2B!

Image

Latest

employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More