Skip to content
‹ Back to IndustriesEnergy

The Increasing Affordability of Clean Energy

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

·
Share
The Increasing Affordability of Clean Energy

Free workspace

Turn your Energy expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Climate change is a serious problem, and it’s time to address it. This topic of contention has divided political parties and scientists alike—yet the evidence is clear, at least according to the Intergovernmental Panel on Climate Change, who argues, “Scientific evidence for warming of the climate system is unequivocal.” The effects of global warming aren’t just limited to melting ice caps and polar bear displacement, either. With more frequent extreme weather events directly caused by damage from fossil fuels, economic losses totaled a whopping $240 billion dollars, as outlined in a report by the Economic Case for Climate Action in the United States. Corporations are starting to pay attention.

Wind and solar energy have been the faces of alternative energy for consumers and businesses alike, specifically for their price point. Wind turbines, for example, have grown in sophistication, increasing their usability in locations with below average wind speeds. At the same time, their design has evolved to a larger size with higher durability, both resulting in increased energy output. The prices speak for themselves—currently, an onshore wind turbine produces an average of $0.06 kWh (per kilowatt hour) with many producing as low as $0.03 kWh compared to fossil fuels, which range from $0.05 to $0.17 kWh. Solar energy has also seen a steep drop in price with a notable gain in popularity. According to the International Renewable Energy Agency, solar energy is a cheaper alternative to traditional nuclear power. For example, the levelized cost of electricity generated from these solar panels has dropped 69% from 2010-2016. Businesses are starting to take notice.

Goldman Sachs is a leader in private investment in renewable energies. The investment firm has funded several different eco-friendly projects with the ultimate goal of investing $150 billion by 2025. Goldman Sachs is also one of the few to transition their investment projects in-house. The bank has continued its own push to be more eco-friendly and cost-efficient by purchasing a 68 acre wind power farm to power its operations—another step towards its goal of 100% clean energy usage. Traditional fossil fuel companies are even starting to change their business models. Starting in late 2017, Shell began investing in various solar and natural gas companies and have since invested more than $400 million in a wide range of clean energy acquisitions with markets clearly favoring the renewable energy industry domestically and worldwide.

The renewable energy industry is largely funded with private investments with many governments hesitant to lose trade advantages and financial influence that the coal and oil industry hold, which, given the rapid advancement in the functionality and affordability of these clean energy sources, is nothing short of remarkable. There is clear opportunity for continued advancement in the near future, as a result of certain policies– especially in regard to carbon taxes, which some estimates give $200 billion in revenues just within a decade if implemented. However contentious the topic may be, it is important to address our fossil fuel consumption, and innovators and engineers are taking notice. With the technology improving and businesses increasingly saving money, it’s nothing but blue skies ahead for the clean energy industry.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Energy, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Energy Insights

Energy services dipped 487 jobs to 627,538 in October as US hiring beat forecasts

Energy services dipped 487 jobs to 627,538 in October as US hiring beat forecasts

Energy services employment was 627,538 jobs in October 2026, down 487 from September, while the US economy added 165,000 jobs. Companies appear to be keeping skilled crews through uncertain demand. Cost pressure shows up in benefits: private-sector health benefit costs rose 6.4% year over year in the third quarter, outpacing wage growth.

  • 01A flat headcount still comes with a rising bill: private-sector health benefit costs rose 6.4% year over year in the third quarter while wages and salaries rose 3.1%, meaning compensation costs can rise faster than pay alone suggests.
  • 02The figure to watch is the next monthly count and any revisions to October: a flat line that holds suggests companies are keeping their workers, while a slide would point to activity catching up with headcount.

Nov 12, 2026

Uplight says opt-out enrollment took one utility's demand program to 70-80% participation

Uplight says opt-out enrollment took one utility's demand program to 70-80% participation

Switching one Midwestern utility's demand program from opt-in to opt-out raised participation from the typical 10% to 70-80%. Each home adds little flexibility, so enrollment design sets the megawatt ceiling. It holds only if quitting stays easy.

  • 01Switching one Midwestern utility's demand program from opt-in to opt-out raised participation to 70-80% and scaled capacity four to five times faster.
  • 02At roughly two-thirds of a kilowatt per enrolled thermostat home in Ontario's Peak Perks program, residential flexibility depends on how many homes sign up, so the enrollment design sets the ceiling on megawatts.
  • 03A key test for default enrollment is whether quitting is as easy as joining would have been. Glandt argues opt-out works only with clear notice, self-service tools and an easy exit; a default-in program that makes leaving hard is a different design, and Uplight’s participation figures may not apply to it.

Nov 12, 2026

Calibrant closes $145M debt facility for solar and storage

Calibrant closes $145M debt facility for solar and storage

Calibrant Energy closed a $145 million Investec-led debt facility for solar and storage projects across U.S. power markets. It includes a 120MWh battery for a hyperscale data center in PJM, designed to give the site more control over how and when it pulls power from the grid.

  • 01Calibrant says storage that gives a data center more control over its grid draw supports faster interconnection. Investec, Citi, Liberty Bank and Siemens Financial Services financed a solar and storage portfolio that includes one such battery.
  • 02The Aligned Data Centers battery in the Pacific Northwest is the reference case: the building was finished, and the wait for utility power was tied to peak-hour load constraints.
  • 03Watch whether Calibrant’s additional battery sites for the same hyperscale customer move from development into construction; repeat builds could signal the approach is moving beyond one-off projects.

Nov 11, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512