It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode Two)
May 19, 2026

AI’s next workforce challenge is not adoption; it is trust, governance and role redesign. Recent PwC research found that most U.S. executives expected AI agents to drastically transform existing roles, even as fewer than half of companies using agents had fundamentally rethought their operating models or redesigned processes around them. For enterprise technology leaders, the…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode One)
May 19, 2026

As AI moves from experimentation into daily enterprise workflows, companies are confronting a harder question than whether to adopt new tools: how to redesign work around them. The shift is already changing what employers need from technical talent, from task-based coding skills to systems thinking, judgment and the ability to guide AI-enabled platforms. According to…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More