Skip to content
MarketScale
‹ Back to IndustriesEnergy

It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action. “To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want MarketScale to feature Energy?

Book a 15-minute demo and we'll map your Energy expertise to the content buyers are searching for.

Book a demo

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Extreme heat is turning solar, batteries and load flexibility into the new capacity test for data center growth

Extreme heat is turning solar, batteries and load flexibility into the new capacity test for data center growth

Extreme heat is increasingly challenging data centers to integrate solar energy, battery storage, and load flexibility as essential components for future capacity. Data center growth is being tested by record summer peaks in regions such as PJM, SPP, and Texas, demonstrating the need for adaptable energy solutions. These energy challenges highlight the critical role of sustainable practices in data center operations.

  • 01Data centers are facing capacity challenges due to extreme heat and record summer peaks.
  • 02Integration of solar, batteries, and load flexibility is becoming essential for data center growth.
  • 03Regions like PJM, SPP, and Texas are experiencing significant stress on energy resources.

Aug 20, 2026

Heat and river constraints are turning Europe’s summer power stack into a gas risk again

Heat and river constraints are turning Europe’s summer power stack into a gas risk again

Europe's power supply is under strain due to summer heat, leading to decreased wind generation, restrictions on nuclear power due to cooling limits, and temporary gas outages. This situation is causing gas prices to increase as the market attempts to compensate for the power deficit. The reliance on gas is becoming a risk factor as the power stack adjusts to these conditions.

  • 01Europe's summer heat is reducing wind power generation.
  • 02Nuclear power plants face cooling limits in high temperatures.
  • 03Gas supply outages are pushing prices higher.

Aug 20, 2026

First-half 2026 grid additions show storage is being procured like capacity, not energy

First-half 2026 grid additions show storage is being procured like capacity, not energy

The Energy Information Administration's midyear plant list for 2026 indicates a significant rise in solar and battery projects. This trend is prompting changes in specifications around deliverable megawatt-hours and interconnection rights. Storage is increasingly being procured as capacity, similar to traditional grid additions, rather than as energy alone.

  • 01New grid projects are dominated by solar and battery installations.
  • 02Operators are adjusting specifications to focus on deliverable megawatt-hours.
  • 03Storage is being procured on the grid as capacity, akin to traditional additions.

Aug 20, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512