It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More