Skip to content
MarketScale
‹ Back to Industries

Energy

It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action. “To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Energy companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Clean energy investment surges as security concerns and data centre demand reshape the global power market

Clean energy investment surges as security concerns and data centre demand reshape the global power market

The global power market is experiencing a surge in clean energy investment driven by security concerns, insurance considerations, and growing demand from data centers. This trend is advancing the transition to clean energy beyond traditional climate policies. Key drivers include geopolitical influences and increased interest from hyperscalers.

  • 01Clean energy investment is increasing due to security concerns and data center demand.
  • 02Geopolitical factors and insurance are playing significant roles in advancing clean energy.
  • 03The transition to clean energy is occurring beyond traditional climate policy frameworks.

Jun 28, 2026

Europe's power grid buckles under record heat: outages, nuclear cuts, and soaring prices

Europe's power grid buckles under record heat: outages, nuclear cuts, and soaring prices

Europe faces significant strain on its power grid due to an intense heatwave, leading to nuclear power reductions in France, grid alerts in the UK, and significant outages in Germany. These events are causing electricity prices to soar across the continent. The challenges highlight the vulnerabilities of Europe's energy infrastructure under extreme weather conditions.

  • 01Europe's power grid is under strain from a record heatwave.
  • 02France is reducing nuclear power output due to the heat.
  • 03Germany experiences a major power outage, and the UK issues grid alerts.

Jun 28, 2026

Global energy investment surges while Washington retreats from climate action

Global energy investment surges while Washington retreats from climate action

The global energy sector is witnessing a surge in investments despite the United States pulling back on its climate initiatives. Countries like Norway and Bulgaria are actively channeling funds into energy projects. This trend reflects a divergence in global and U.S. climate and energy policies.

  • 01Global energy investments are increasing.
  • 02U.S. climate action is diminishing.
  • 03Norway and Bulgaria are focusing on energy projects.

Jun 26, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub