Skip to content
MarketScale
‹ Back to IndustriesEnergy

It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action. “To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Nuclear pipelines, grid-scale storage, and next-gen LFP cells: alternative energy moves reshaping data center and industrial power in 2026

Nuclear pipelines, grid-scale storage, and next-gen LFP cells: alternative energy moves reshaping data center and industrial power in 2026

The article discusses three significant deals in the energy sector highlighting future trends in enterprise energy procurement. It covers advanced nuclear energy solutions for data centers, on-site battery energy storage systems for manufacturers, and next-generation lithium iron phosphate cells. These advancements aim to enhance power solutions for industrial applications by 2026.

  • 01Advanced nuclear energy is being explored for powering data centers.
  • 02On-site battery energy storage systems are becoming popular for manufacturers.
  • 03Lithium iron phosphate cells are advancing for grid-scale storage solutions.

Jul 9, 2026

Humanoid robots, AI liability, and messy rollouts: what enterprise operators must address now

Humanoid robots, AI liability, and messy rollouts: what enterprise operators must address now

Enterprise operators in 2026 face pressing decisions due to AI and robotics trends. These trends impact operational strategies from factory floors to legal responsibilities. Understanding and addressing these changes is crucial for enterprise success.

  • 01AI and robotics are influencing operational strategies.
  • 02Legal liabilities due to AI deployments are a concern.
  • 03Enterprise leaders must stay informed about technological rollouts.

Jul 9, 2026

Accenture confirms data breach after credential theft targets isolated network node

Accenture confirms data breach after credential theft targets isolated network node

Accenture confirmed a data breach on July 7, where attackers accessed corporate data through a compromised credential at an isolated network node. The breach involved data extraction from a restricted admin repository. This incident highlights vulnerabilities in secure network nodes even in large corporations.

  • 01Accenture experienced a data breach through a compromised credential.
  • 02The breach targeted a restricted admin repository.
  • 03Vulnerabilities exist even in secure network nodes of large corporations.

Jul 9, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub