Skip to content
MarketScale
‹ Back to IndustriesEnergy

It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action. “To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

The $67B NextEra-Dominion merger just triggered its regulatory clock, and every large power buyer should be watching

The $67B NextEra-Dominion merger just triggered its regulatory clock, and every large power buyer should be watching

NextEra and Dominion have filed merger applications, initiating a 180-day regulatory review process. The merger has the potential to create the world's largest regulated utility, impacting 10 million customers.

  • 01NextEra and Dominion's merger could form the largest regulated utility globally.
  • 02The merger's 180-day regulatory review has begun.
  • 03The merger will affect 10 million customers if approved.

Jul 19, 2026

A $67B utility merger faces its first major regulatory test as Sen. King asks FERC to block NextEra-Dominion

A $67B utility merger faces its first major regulatory test as Sen. King asks FERC to block NextEra-Dominion

NextEra and Dominion are seeking regulatory approval for a merger valued at $67 billion, which would result in the creation of the world's largest regulated utility. The merger is facing opposition from Senator King, who has asked the Federal Energy Regulatory Commission (FERC) to block the deal. This merger represents a significant development in the energy sector, with potential regulatory challenges ahead.

  • 01NextEra and Dominion propose a $67 billion merger to create the world's largest regulated utility.
  • 02Senator King has requested FERC to block the NextEra-Dominion merger.
  • 03The merger is subject to regulatory approval and faces potential opposition.

Jul 19, 2026

Carbon-free generation spending tops fossil fuels at US utilities for the first time

Carbon-free generation spending tops fossil fuels at US utilities for the first time

In 2024, investments in carbon-free power generation by U.S. utilities surpassed spending on fossil fuels. The total investment in carbon-free generation reached $14.5 billion, slightly exceeding the $13.9 billion allocated for fossil fuel expenditures.

  • 01U.S. utilities invested $14.5 billion in carbon-free power generation in 2024.
  • 02Spending on carbon-free generation surpassed fossil fuel investments for the first time.
  • 03The investment in fossil fuels was $13.9 billion in comparison.

Jul 18, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512