It’s Time for Hydrogen to Revolutionize Energy

There has been plenty of talk about hydrogen energy in the past few years. Nel Hydrogen CEO Jon André Løkke says it’s time for action.

“To be honest, I don’t think we need more attention now. I think, now, we need to deliver,” Løkke said. “We really need to start to deliver, see some projects, make sure they’re executed, make sure they start to run, show that the business gets flies. Then, maybe we deserve some more attention, but I think we’ve received all the attention we can expect for the time being.

“Now, we need to deliver.”

There is little reason to think Nel and the hydrogen energy industry won’t be able to achieve their lofty goals. While the COVID-19 pandemic dealt a temporary blow to operations, many nations’ recovery plans have included acknowledgments that more needs to be done to decrease reliance on fossil fuel and explore solutions like hydrogen.

Beyond that, hydrogen is beginning to become not just a cleaner solution, but a more economic one than its rivals.

“The big difference is you’re going to hit certain very important thresholds. There are two main forces pulling together at the same time,” Løkke said. “First of all is the cost-reduction of the equipment.”

“When you combine that with the fact that renewable energy keeps going down and the costs of renewables have come down incredibly fast and continue to go down … when you look at building new power plants now, it’s cheaper in many places to build solar and wind than coal-fired power plants.”

That means fossil parity, putting renewable hydrogen on level footing with fossil hydrogen.

It may not be long until Nel is producing exactly the results that have been talked about.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

HR
HR at a Crossroads: Navigating Culture, AI, and the Future of Work
January 13, 2026

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Read More
Trades
From Hands-On to High-Tech: How Innovation Is Transforming the Next Generation of Trades Talent
January 13, 2026

The skilled trades are facing a turning point. With a rapidly retiring workforce and an ever-growing demand for infrastructure, HVAC, and electrical expertise, the U.S. is experiencing a talent gap that’s becoming impossible to ignore. Looking ahead to 2026, industry analysts anticipate the construction sector will need to recruit nearly half a million new workers,…

Read More
continuing education
Career-Connected Continuing Ed: How Upright Education Helps Colleges Upskill Adult Learners in Digital Skills
January 12, 2026

Higher education is undergoing a quiet shift. While undergraduate enrollments remain in long-term decline, continuing education has emerged as one of the sector’s fastest-growing segments, expanding at more than 11% annually. At the same time, rapid advances in AI, data, and cybersecurity are reshaping nearly every job category, forcing institutions to rethink how quickly…

Read More
Dr. G. Duncan Finlay
The Legacy of Dr. G. Duncan Finlay – Episode 6
January 9, 2026

The Rothman Index, developed by Dr. Michael Rothman and his brother Steven, is a pioneering patient acuity score designed to help clinicians recognize patient deterioration earlier and more clearly. Presented as an easily understood, color-coded graph that updates in real time, the Index displays upward and downward trends in patient condition at a glance—transforming…

Read More