On-site hydrogen: what’s the big deal?

 

For years, one of the issues with hydrogen has been that it is manufactured at one facility – sometimes as a byproduct – then taken elsewhere.

But what if the hydrogen could be made on-site? It would cut down on costs and make the process simpler. On this episode of Purple Is the New Green, David Wolff, Nel Hydrogen’s Region Manager for the Eastern U.S. and Canada, said that scenario already is a reality.

“We have 18 Nel hydrogen generators deployed that were sold to a Ford engine assembly plant in Canada. This is at a massive Ford engine building plant,” he said. “These 18 hydrogen generators are serving to supply hydrogen for plasma spray of a cast iron-like lining on the inner cylinder bore of aluminum engine blocks.”

Those engines go in the Ford EcoBoost engine used in the F-150, North America’s best-selling vehicle family. “We’re very proud of that use of our hydrogen generators,” Wolff said.

It’s a great example of creating the hydrogen on-site when needed rather than having to deal with the drawbacks that can come with transportation. Yet, Wolff said too few people understand that having on-site hydrogen is an option.

“One of the challenges for … Nel over the years in the industrial world has been making people aware that on-site hydrogen was an alternative,” he said, comparing it to people getting milk delivered by a milkman. “You had to make people aware there were other ways to get your milk.

“In this case, it’s even better, because you can get your hydrogen and you can make it yourself.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Impact Consulting
The End-to-End Model: Impact Consulting’s Strategic Approach to Work-Based Learning
December 1, 2025

As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK’s higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes. Institutions…

Read More
private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
December 1, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
Kim Lopez-Walters
Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love
November 26, 2025

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Read More
career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More