On-site hydrogen: what’s the big deal?

 

For years, one of the issues with hydrogen has been that it is manufactured at one facility – sometimes as a byproduct – then taken elsewhere.

But what if the hydrogen could be made on-site? It would cut down on costs and make the process simpler. On this episode of Purple Is the New Green, David Wolff, Nel Hydrogen’s Region Manager for the Eastern U.S. and Canada, said that scenario already is a reality.

“We have 18 Nel hydrogen generators deployed that were sold to a Ford engine assembly plant in Canada. This is at a massive Ford engine building plant,” he said. “These 18 hydrogen generators are serving to supply hydrogen for plasma spray of a cast iron-like lining on the inner cylinder bore of aluminum engine blocks.”

Those engines go in the Ford EcoBoost engine used in the F-150, North America’s best-selling vehicle family. “We’re very proud of that use of our hydrogen generators,” Wolff said.

It’s a great example of creating the hydrogen on-site when needed rather than having to deal with the drawbacks that can come with transportation. Yet, Wolff said too few people understand that having on-site hydrogen is an option.

“One of the challenges for … Nel over the years in the industrial world has been making people aware that on-site hydrogen was an alternative,” he said, comparing it to people getting milk delivered by a milkman. “You had to make people aware there were other ways to get your milk.

“In this case, it’s even better, because you can get your hydrogen and you can make it yourself.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

kids
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
January 26, 2026

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

Read More
medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More
Broadband
2025 Broadband Year in Review, Part 2
January 23, 2026

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin continues his conversation with Alex Rozek, Founder and CEO of Mac Mountain, to examine how technology shifts, capital discipline, and changing consumer expectations reshaped broadband in 2025, and what those changes lock in for the future. As the broadband industry closes…

Read More
branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More