OTC Showed Automation in Energy is Enhancing Safety and Efficiency

 

Automation has become the core of the Fourth Industrial Revolution, and this emphasis on efficiency is no where more apparent than in the world of energy, specifically the oil industry. Automation is evolving the industry, offering new opportunities and structurally changing how professionals approach their day-to-day work. Dan Allford, President of ARC Specialties, joined the podcast today to explain why he thinks this is one of the most positive evolutions the industry has seen in a long time.

“It’s an exciting time in the oil industry. What once was impossible or too hazardous is now feasible through automation and robotics. For example, automation is facilitating fracking, creating profitable wells that would have never been before,” Allford said.

ARC has been busy devising new products to empower the oil and gas industry, mostly around the equipment needed out in the field. “Robotics is becoming essential in the industry. First, they improve safety, often removing workers from danger. Collaborative robots can actually work together with professionals to do more,” Allford said.

He also recounts his and the company’s experience at the recently concluded OTC (Offshore Technology Conference), where they introduced a new AI-powered product. “Welding is one of the most challenging parts of developing equipment, it’s dependent on highly skilled welders. Lots of variations can occur, which the welder must account for and use their experience to configure correctly. Well, we’ve taken the knowledge that welders have along with data collected from a 2D laser to create a program that can compensate for these variations. Data and AI combine for a new technological solution,” Allford said.

OTC also gave a perfect representation of automation at work, focusing conversation on the impact that these efficiency-driven solutions will have on oil rigging for years to come. Listen to Allford give his insights on the industry, the future of technology, and on additional takeaways from the show.

Follow us on social media for the latest updates in B2B!

Twitter – @EnergyMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More