Why the California Power Grid is Hurting Businesses and Consumers

 

California electricity provider PG&E has cut power to millions of state residents in an unprecedented maneuver to avoid another wildfire disaster. The company’s preventative power outage may save lives, but it will take a toll on the state’s economy.

Some estimates claim the blackout could have an economic impact of more than $2 billion. Cuts planned for Monday could leave approximately 800,000 PG&E clients, which totals 2.7 million people, in the dark.

Small businesses are particularly affected by this blackout because they do not typically have the infrastructure or budget to accommodate such a stark fall in business over what could be more than one full business week.

On Business Casual, hosts Tyler Kern and Geoffrey Short discussed the impact of this power outage on the California economy, and what industries will have the hardest time working through it.

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More