Will free EV ride share services drive EV sales? Probably not, say experts

The benefits of electric vehicles (EVs) are well-known: Compared to traditional diesel and petrol cars, they are less harmful to the environment. And because they contain fewer parts, they are also cheaper to maintain. It is no wonder, then, that countries around the world are pushing for the adoption of EVs. From a federal tax break to free EV ride share services, there are numerous ways to encourage residents to make the switch to EVs.

In Kissimmee, Florida, residents can now travel in EVs for free: The city has partnered with on-demand ride-hailing service Freebee to carry passengers in and around Osceola County. The best part is that Freebee only uses EVs, making the journey as green as it can be! However, experts believe that while the service will help users appreciate the many benefits of traveling in an EV, the price difference between an EV and its traditional fuel counterpart will continue to remain a deterrent for buyers.

FindTheBestCarPrice.com‘s Senior EV Editor Steve Birkett, who describes himself as an advocate of electric vehicles, explains why the higher price tags will continue to affect purchase decisions — even for customers who opt for the free EV ride share services.

Steve’s thoughts:

“Hi, I’m Steve Birkett, Senior EV editor with FindTheBestCarPrice.com. And while I do believe that free EV ride shares are a great way to get people into electric vehicles and help them understand the various benefits, such as the quiet, smooth ride, the fact that they can go hundreds of miles on a charge, and the general feel and driving dynamics that come with an electric car, I don’t think they’re a great way to get more electric cars on the road, at least for those users, primarily because EVs come with a kind of price premium at the moment. So, they’re in the mid-to-more-expensive tier of the car buying market, and the folks who are using them as ride shares tend to be in metropolitan areas, [and] may be a better fit for public transport e-bikes, that kind of thing, at something at a more affordable level. So good for education, but other than getting them into fleets and more EVs on the road that way, I don’t think you’ll find them putting more EVs on the road for personal buyers. Thanks a lot.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More
partnership
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes
January 31, 2026

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging ideas,…

Read More
CG Infinity
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results
January 31, 2026

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant technical…

Read More