KUKA to Deliver 185 Robots to Automotive Supplier SEOJIN Industrial

On account of the positive experience gained in previous cooperation, Korean automotive supplier SEOJIN Industrial, which manufactures for Hyundai and Kia, among others, has placed a major order with KUKA: 185 KUKA robots, mainly from the KR QUANTEC series, will soon be used in Korea for welding and handling tasks.

The Korean company SEOJIN Industrial is supplementing its decades of experience with the latest technologies and automated production. Starting next year, the automotive supplier will be using more than 185 KUKA robots at its Hwaseong and Gwangju plants to manufacture car parts for customers such as Hyundai and Kia.

In Hwaseong, KUKA is to install 105 KR QUANTEC robots, which will be used primarily for spot welding and handling tasks. The Gwangju plant will be equipped with 80 KUKA robots from the KR QUANTEC and KR IONTEC series. The foundation for the order in the single-digit million euro range was the very positive experience that SEOJIN has already gained with technology and service from KUKA since 2017. The order was booked in the second quarter of 2020.

“We are very pleased that this order enables us to further establish ourselves in the important Korean market and to demonstrate the potential of our portfolio.”

Peter Mohnen, CEO, KUKA AG

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More