Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

The Future of Web Offset Color Control: Baldwin and System Brunner’s Technological Synergy

Two decades of partnership between color control pioneers reaches a new milestone with enhanced accuracy and operator simplicity for modern offset printing

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

By Engineering And Construction · Baldwin TechnologyBw ConvertingCcs and Color Control SystemColor Control Technology
Share

Key takeaways

01

Two decades of partnership between color control pioneers reaches a new milestone with enhanced accuracy and operator simplicity for modern offset printing

The integration of BW Converting's Baldwin Color Control System (CCS) with System Brunner's Instrument Flight color evaluation software has evolved in step with the changing demands of commercial web offset printers for more than two decades. The latest upgrade, making its debut this week at DRUPA in Düsseldorf, Germany, not only raises the bar on accuracy, speed and sustainability; it also makes the process fun and simple for the operator.

In this episode of "Unlocking Potential," John Cusack, Product Line Manager for Baldwin, a brand of BW Converting, and Daniel Pfeiffer, Managing Director of System Brunner, reflect on their partnership's origins, which began at DRUPA in 2000. Since then, their collaboration has led to over 600 system installations worldwide.

Cusack outlines how Baldwin's latest generation CCS, with fully spectral measurement capability, offers existing and potential customers the chance to upgrade from non-spectral devices, enhancing measurement accuracy and print quality.

"The synergy between Baldwin and System Brunner has allowed us to innovate faster and more effectively, providing our customers with the latest advancements in color control technology," Cusack emphasizes.

The synergy between Baldwin and System Brunner has allowed us to innovate faster and more effectively, providing our customers with the latest advancements in color control technology.
— John Cusack, Product Line Manager for Baldwin

Pfeiffer elaborates on the improvements in System Brunner's Instrument Flight, designed for higher efficiency and user-friendliness. The system's advanced technology ensures better quality through consistent color management from pre-press to print, utilizing machine learning to mimic human perception.

"Our new system not only improves quality through advanced technology and machine learning but also significantly reduces setup time and waste, contributing to a greener footprint," he explains.

Our new system not only improves quality through advanced technology and machine learning but also significantly reduces setup time and waste, contributing to a greener footprint.
— Daniel Pfeiffer, Managing Director of System Brunner

The conversation delves into the practical benefits of these innovations, such as reducing operator workload and stress, thus addressing high turnover rates in the industry and a short supply of trained labor. The automated system allows operators to focus on other tasks, improving overall efficiency.

The color-control pros also stress the economic and environmental advantages of their solutions. By minimizing material usage, energy consumption, and waste, their systems support sustainable practices while enhancing business efficiency, making it easier for companies to maintain high-quality output with fewer resources.

Drupa 2024 participants are encouraged to stop by Baldwin's booth in Hall 16, Stand D20, to experience how Baldwin and System Brunner's latest advancements can transform their printing operations.

To learn more, contact Craig Black, Vice President of Sales, Americas, at craig.black@bwconverting.com or Oliver Jentschke, VP of Sales, Europe at oliver.jentschke@bwconverting.com.

About the author

EA
Engineering And Construction

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Data center demand, labor gaps, and material costs define commercial construction in Q1 2026

Data center demand, labor gaps, and material costs define commercial construction in Q1 2026

The Q1 2026 Commercial Construction Index by CBIZ highlights increasing data center construction, ongoing labor shortages, and escalating material costs as primary concerns in the commercial construction sector. These elements exert significant pressure on the industry, affecting project timelines and budgets.

  • 01Data center construction projects are rapidly increasing.
  • 02The labor shortage in the construction industry remains persistent.
  • 03Material costs are continuously rising, impacting overall project expenses.

Jul 16, 2026

DOE's Advanced Building Construction Initiative targets construction's productivity gap

DOE's Advanced Building Construction Initiative targets construction's productivity gap

The Department of Energy's Advanced Building Construction (ABC) Initiative aims to address the productivity gap in the construction industry by promoting off-site manufacturing and digitization. The initiative seeks to reduce construction costs and speed up energy-efficient retrofits across 125 million U.S. buildings.

  • 01The DOE's ABC Initiative targets the productivity gap in construction by promoting off-site manufacturing.
  • 02Digitization is a key focus of the ABC Initiative to reduce costs and accelerate retrofits.
  • 03The initiative aims to impact 125 million buildings in the United States.

Jul 16, 2026

Y Combinator's 2026 construction and proptech cohort targets the industry's costliest operational bottlenecks

Y Combinator's 2026 construction and proptech cohort targets the industry's costliest operational bottlenecks

A cohort of 44 Y Combinator-backed startups is addressing significant issues in the real estate and construction sectors. These startups are focusing on challenges such as underground utility mapping and AI-driven permitting processes.

  • 0144 Y Combinator-backed startups are targeting key bottlenecks in the real estate and construction industry.
  • 02The startups focus on innovations like underground utility mapping and AI-driven permitting.
  • 03These initiatives aim to tackle costliest operational challenges in the construction sector.

Jul 16, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Expert

EA
Engineering And Construction

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512