The Future of Web Offset Color Control: Baldwin and System Brunner’s Technological Synergy

May 31, 2024


The integration of BW Converting’s Baldwin Color Control System (CCS) with System Brunner’s Instrument Flight color evaluation software has evolved in step with the changing demands of commercial web offset printers for more than two decades. The latest upgrade, making its debut this week at DRUPA in Düsseldorf, Germany, not only raises the bar on accuracy, speed and sustainability; it also makes the process fun and simple for the operator.

In this episode of “Unlocking Potential,” John Cusack, Product Line Manager for Baldwin, a brand of BW Converting,  and Daniel Pfeiffer, Managing Director of System Brunner, reflect on their partnership’s origins, which began at DRUPA in 2000. Since then, their collaboration has led to over 600 system installations worldwide.

Cusack outlines how Baldwin’s latest generation CCS, with fully spectral measurement capability, offers existing and potential customers the chance to upgrade from non-spectral devices, enhancing measurement accuracy and print quality.

“The synergy between Baldwin and System Brunner has allowed us to innovate faster and more effectively, providing our customers with the latest advancements in color control technology,” Cusack emphasizes.

Pfeiffer elaborates on the improvements in System Brunner’s Instrument Flight, designed for higher efficiency and user-friendliness. The system’s advanced technology ensures better quality through consistent color management from pre-press to print, utilizing machine learning to mimic human perception.

“Our new system not only improves quality through advanced technology and machine learning but also significantly reduces setup time and waste, contributing to a greener footprint,” he explains.

The conversation delves into the practical benefits of these innovations, such as reducing operator workload and stress, thus addressing high turnover rates in the industry and a short supply of trained labor. The automated system allows operators to focus on other tasks, improving overall efficiency.

The color-control pros also stress the economic and environmental advantages of their solutions. By minimizing material usage, energy consumption, and waste, their systems support sustainable practices while enhancing business efficiency, making it easier for companies to maintain high-quality output with fewer resources.

Drupa 2024 participants are encouraged to stop by Baldwin’s booth in Hall 16, Stand D20, to experience how Baldwin and System Brunner’s latest advancements can transform their printing operations.

To learn more, contact Craig Black,  Vice President of Sales, Americas, at or Oliver Jentschke, VP of Sales, Europe at

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