Celebrate a New Reality at VR Days, A Leading Virtual Reality Expo in Amsterdam

VR Days is a three-day celebration of creativity and new developments in virtual reality (VR), augmented reality (AR) and mixed reality (MR). The industry-changing event, which opens October 25th, will be held in Amsterdam for its third year and combines a keynote, seminars, networking events, an exhibition featuring over 70 companies, a co-production market and The Halo Awards. VR Days will also showcase the world’s first underwater VR experience, which allows visitors to swim with dolphins.

Virtual reality is coming to fruition right now, promising a future in which individuals interact with other people and digital content in new and exciting ways. While consumers have been a bit hesitant to embrace VR and AR headsets, enterprises are charging ahead. According to event founder Benjamin de Wit, big corporations like Shell, Audi and Deutsche Bahn are cutting costs by using VR. As such, the event will highlight use cases that demonstrate the value AR is adding to businesses in areas such as healthcare, science and enterprise.[1]

VR Days will feature talks from:

  • Stefano Baldassi, senior director of analytics and neuroscience at AR company Meta
  • Michael Gourlay, HoloLens and Windows holographic platform lead developer at Microsoft
  • Philip Rosedale, founder of the virtual world Second Life

The conference on Wednesday at DeLaMar Theatre will cover VR applications for business and society. On Thursday and Friday, there is a large exhibition with the world’s first 8k headset and the most exciting XR startups and companies. See you there!

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More