Skip to content
MarketScale
‹ Back to Industries

Professional AV

Celebrate a New Reality at VR Days, A Leading Virtual Reality Expo in Amsterdam

VR Days is a three-day celebration of creativity and new developments in virtual reality (VR), augmented reality (AR) and mixed reality (MR). The industry-changing event, which opens October 25th, will be held in Amsterdam for its third year and combines a keynote, seminars, networking events, an exhibition featuring over 70 companies, a co-production market and…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

VR Days is a three-day celebration of creativity and new developments in virtual reality (VR), augmented reality (AR) and mixed reality (MR). The industry-changing event, which opens October 25th, will be held in Amsterdam for its third year and combines a keynote, seminars, networking events, an exhibition featuring over 70 companies, a co-production market and The Halo Awards. VR Days will also showcase the world’s first underwater VR experience, which allows visitors to swim with dolphins.

Virtual reality is coming to fruition right now, promising a future in which individuals interact with other people and digital content in new and exciting ways. While consumers have been a bit hesitant to embrace VR and AR headsets, enterprises are charging ahead. According to event founder Benjamin de Wit, big corporations like Shell, Audi and Deutsche Bahn are cutting costs by using VR. As such, the event will highlight use cases that demonstrate the value AR is adding to businesses in areas such as healthcare, science and enterprise.[1]

VR Days will feature talks from:

Stefano Baldassi, senior director of analytics and neuroscience at AR company Meta

Michael Gourlay, HoloLens and Windows holographic platform lead developer at Microsoft

Philip Rosedale, founder of the virtual world Second Life

The conference on Wednesday at DeLaMar Theatre will cover VR applications for business and society. On Thursday and Friday, there is a large exhibition with the world’s first 8k headset and the most exciting XR startups and companies. See you there!

[1] https://www.avinteractive.com/news/virtual-reality-news/vr-days-celebrating-beginning-virtual-future-23-10-2017=

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas showcases over 750 exhibitors and 46 sessions focused on AI. This year marks the introduction of full any-vendor IPMX interoperability in pro AV. The event highlights the shift towards products leveraging agentic AI, as demanded by buyers.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub