Celebrate a New Reality at VR Days, A Leading Virtual Reality Expo in Amsterdam

Oct 24, 2017

VR Days is a three-day celebration of creativity and new developments in virtual reality (VR), augmented reality (AR) and mixed reality (MR). The industry-changing event, which opens October 25th, will be held in Amsterdam for its third year and combines a keynote, seminars, networking events, an exhibition featuring over 70 companies, a co-production market and The Halo Awards. VR Days will also showcase the world’s first underwater VR experience, which allows visitors to swim with dolphins.

Virtual reality is coming to fruition right now, promising a future in which individuals interact with other people and digital content in new and exciting ways. While consumers have been a bit hesitant to embrace VR and AR headsets, enterprises are charging ahead. According to event founder Benjamin de Wit, big corporations like Shell, Audi and Deutsche Bahn are cutting costs by using VR. As such, the event will highlight use cases that demonstrate the value AR is adding to businesses in areas such as healthcare, science and enterprise.[1]

VR Days will feature talks from:

  • Stefano Baldassi, senior director of analytics and neuroscience at AR company Meta
  • Michael Gourlay, HoloLens and Windows holographic platform lead developer at Microsoft
  • Philip Rosedale, founder of the virtual world Second Life

The conference on Wednesday at DeLaMar Theatre will cover VR applications for business and society. On Thursday and Friday, there is a large exhibition with the world’s first 8k headset and the most exciting XR startups and companies. See you there!

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More
Related
IC-SAT100
Software & Technology
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026
IP110H
Healthcare
From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync
February 5, 2026

Icom’s IP110H is a compact, license-free WLAN radio built to keep teams talking—clearly and instantly—over an existing wireless network. Designed for environments like hospitals, hotels, warehouses, and tunnels, it delivers real-time, full-duplex voice using Icom’s advanced IP radio system. From Bluetooth capability to USB-C charging and a sleek, pocket-friendly design, the IP110H feels modern,…

Read More
IP501H
Healthcare
The IP501H Brings Effortless, Wide-Area Communication to Your Team
February 4, 2026

Meet Icom’s IP501H, a cellular two-way radio built for instant wide-area communication over LTE (4G) and 3G networks. It works just like a traditional radio—supporting individual, group, and all-call conversations—without the need for repeaters or a dedicated IP network. With everything included in the box, the IP501H is designed for quick setup and fast…

Read More