Agriculture is Dead Last in Digitization, So Let’s Fix That with Jeff Bisberg from Illumitex

 

We’ve heard time and time again about different industries digitizing and embracing digital technologies, but how come we haven’t heard much of this from the agricultural industry? To help us understand why and how Agriculture can catch up to the digital wave that’s hit everyone else, we’re joined by Jeff Bisberg, CEO of Illumitex . Illumitex is an American lighting manufacturer largely specializing in the production and development of LED lights for indoor farming and vertical farming. On this episode Jeff dives deep into why Agriculture needs to embrace digital technologies and data collection, why the field ranked dead last in digitization, how LED lighting in horticulture has evolved, and how we can best predict trends in the agriculture world.

“The reality is that there hasn’t been hardware to gather that data that has been available, and really we’re at unique moment in time where hardware that’s being driven by exponential change is just now available that allows us to capture that data at scale to start to produce tools that create this beautiful, virtuous feedback mechanism that is going to enable the digitization of a farm,” Bisberg said.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More