Agriculture is Dead Last in Digitization, So Let’s Fix That with Jeff Bisberg from Illumitex

 

We’ve heard time and time again about different industries digitizing and embracing digital technologies, but how come we haven’t heard much of this from the agricultural industry? To help us understand why and how Agriculture can catch up to the digital wave that’s hit everyone else, we’re joined by Jeff Bisberg, CEO of Illumitex . Illumitex is an American lighting manufacturer largely specializing in the production and development of LED lights for indoor farming and vertical farming. On this episode Jeff dives deep into why Agriculture needs to embrace digital technologies and data collection, why the field ranked dead last in digitization, how LED lighting in horticulture has evolved, and how we can best predict trends in the agriculture world.

“The reality is that there hasn’t been hardware to gather that data that has been available, and really we’re at unique moment in time where hardware that’s being driven by exponential change is just now available that allows us to capture that data at scale to start to produce tools that create this beautiful, virtuous feedback mechanism that is going to enable the digitization of a farm,” Bisberg said.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center
The Next Data Center Bottleneck Isn’t Power or Cooling, It’s People
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More
Precision With Purpose: The Geospatial Advantage in Telecom Network Planning
February 7, 2026

Telecom networks are no longer planned or evaluated in isolation. As 5G, private LTE, fixed wireless, and mission-critical communications expand, operators are expected to deliver stronger coverage, higher reliability, and demonstrable performance—often while managing complex technologies and constrained resources. Regulators, customers, and public agencies are increasingly focused on outcomes that can be measured and validated,…

Read More
Leadership
Leading Change from Within: The Power of Transformational Leadership
February 7, 2026

Leadership is being tested in real time. As organizations navigate AI adoption, remote work, and constant structural change, many leaders are discovering that strategy alone isn’t enough. People are asking deeper questions about purpose, trust, and what it really means to show up for teams when uncertainty is the norm. In a world where burnout…

Read More
technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More