As Buyers Embrace Organic Foods, Producers Can Learn from Millennia-Old Methods for Operating a Sustainable Business

 

As climate concerns continue to rise, customers are relying more and more on sustainable, organic products. According to a report out of the WWF, searches for sustainable goods rose by 71% between 2016 and 2021 in high-income countries like the United States, Germany and Canada, but also among developing economies like Ecuador and Indonesia. Another survey from Nielsen IQ found that consumers were willing to pay extra for organic, natural goods. So, this much has been made clear: The importance of operating a sustainable business can no longer be avoided or, in the worst cases, undermined.

Today’s buyers are driven by concerns for the environment — and their own health; they want to purchase organic, plant-based goods. In fact, sales of organic food products exceeded a whopping $57 billion between 2020 and 2021. By definition, this meant manufacturers took care not to produce food using harmful products like synthetic fertilizers and pesticides.

Denis Kaser, the International Head of Marketing at Le Gruyère AOP, which recently won first place for its artisanal cheese at the World Cheese Awards in Wales, tells us why operating a sustainable business is important for both the consumer and the environment, and why the best legacy practices die hard for a reason.

Denis’ Thoughts:

“Sustainability is nothing new for us. Switzerland, with Le Gruyère AOP, is a country of green pastures. We like to go there for walks and our cows call it home. In order to produce Le Gruyère AOP in an earth-friendly practice, since 1115, only raw milk [has been] used. It’s very vital and there is no silage or animal feed used, which made it durable. Our cows move freely, that improves their life. Feed is produced directly on the farm. This reduces transportation and CO2 emissions. Responsible production of Le Gruyère AOP goes hand in hand, of course, with respecting consumer health, too, as such, Le Gruyère AOP cheesemakers are not using any additives, preservatives, and flavor enhancers. We’re proud to put the herd first in our daily human work. We feed our cows with high quality foods that come directly from the ground and maintain production standards that allow us to feel good about [what we are] sharing with our buyers, consumer, and the global community.”

Follow us on social media for the latest updates in B2B!

Image

Latest

visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More
AMAG Technology
AMAG Technology Drives Positive Change, Product Innovation, and Stronger Partnerships with the Customer in Mind
April 2, 2025

At AMAG Technology, customer obsession is at the heart of everything the company does. Customer Relationship Manager Aimee Walsh shares how AMAG embraces positive change, enhances its products, and strengthens partnerships—all with the customer in mind. Her insights reflect AMAG’s ongoing commitment to evolving alongside customer needs and delivering meaningful solutions.

Read More