Average Drive-Thru Wait Times Surpass 6 Minutes. Should QSRs Look to New Conveniences?

With consumer expectations of near “instant gratification” increasing thanks to companies like Amazon, quick service restaurants (QSR) are thinking of ways to keep up with and satisfy the trend. Kentucky Fried Chicken (KFC) has this challenge at the forefront of their operations and are testing options to decrease drive-thru wait times.

Currently, drive-thru wait times average six minutes and 22 seconds per guest, and KFC is determined to decrease that statistic through a Quick Pick-Up option — a new feature allowing customers to order online, skip the line and pick their order off a climate-controlled shelf.

In this five-part video series, five QSR professionals help listeners understand the market motivators shaping new technology and business model adoptions, as well as what the future holds for drive-thrus and QSR convenience.

 

1.The State of QSRs

Brent White, VP of Gauge Capital, commented on how during the pandemic, QSRs leaned on their drive-thru functionality to remain open. However, the sudden labor shortages across the industry are increasing wait times, and third-party vendors’ price increases are causing QSRs to also increase prices. White predicts that consumers and third party delivery services will see more channels for making purchasing and retrieving orders quicker in the future because of the pandemic.

“Technology has played a big part in the pandemic, the restaurant space has fit 10 years of technology in one year.” -Brent White

 

2.How COVID-19 Has Shaped QSRs

With QSR sales dropping $7B from February to April in 2020, Zaid Ayoub, CEO of SAJJ Mediterranean, similarly noted how QSRs expanded and relied upon drive-thrus during the pandemic. In fact, 88.5% of consumers utilized Pick-Up or drive-thru later that fall, and, as one can see in the graph below, Ayoub doesn’t see that trend slowing down anytime soon, which is why he believes pick up should be an item that needs to prioritized.

How Consumers Bought Fast Food in November 2020

how consumers got fast food during the pandemic including drive-thru

 
 Ways Restaurants Plan to Change Business Model 

how restaurants will change business model including drive-thru

“Pick up is still the means, bigger than delivery in terms of percentage of sales for any restaurant. That is something I believe most operators need to pay attention to and make the process frictionless and to be able to allow the customers to get their food in any way that they would like it.” -Zaid Ayoub

 

3.How Quick Pick-Up Will Help

Expanding upon those novel functions, Robert Wolcott — co-founder and chairman of The World Innovation Network and Northwestern adjunct professor — discussed how the Quick Pick-Up option could decrease the demands on the already-limited staff. However, he warned that it should be tested in various locations and various ways to effectively utilize the function and adapt to customer needs. Wolcott states this reminds him of how some McDonald’s franchisees utilized kiosks to service commuters who were just ordering coffee and milkshakes in Florida 15 years ago.

“If you wanted a full breakfast you went into the store or you went to the drive-thru line, but if you were just there for a milkshake you could pick it up much more efficiently near the road and be on your way.” -Robert Wolcott

 

4.Will Quick Pick-Up Work?

Wolcott wasn’t the only one to think about the complications of a Pick-Up option for QSRs. Dr. Kevin Bessy, founder and CEO of Humdinner, pointed out that the Quick Pick-Up option could have accessibility consequences for the disabled community, like layout and shelf height to even parking and traffic flow. Additionally, Bessy discussed alternate options, such as multi-lane drive-thrus or other technology improvements that he believes could have more of an impact than KFC’s Quick Pick-Up option.

“I believe what KFC is doing will not change the industry, will not be a long-term solution for them and I believe the drive-thru is here to stay and I think you will see a whole new revolution in the drive-thru that’s already been happening and is going to continue to happen.” -Dr. Kevin Bessy

 

5.Why Drive-Thrus Are Still Reliable

Senior Director of Operation Services for Farmer Boys, Michael Berumen, thinks reworking a QSR’s strategy and operations may be a more economical and easier approach than instilling risky new functions like Quick Pick-Up. This could be seen as improving drive-thru technology or even using employee competition to increase efficiency. However, Berumen agreed with Wolcott that adding new technology like the Quick Pick-Up could only benefit QSRs going forward.

The drive-thru role will be redefined by the implementation of technology and the overall guest experience. Restaurants will find new ways to modernize the experience making for both a seamless guest journey and a more labor efficient experience for the restaurant.” -Michael Berumen

Clearly, the QSR industry is seeing some big changes, and reimagining the fast-food service standards and options is one of them. While the pandemic hurt profits in the industry for many, one positive to come from COVID-19 are the innovative solutions to make restaurant service quicker and more efficient.

Follow us on social media for the latest updates in B2B!

Image

Latest

Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

Read More
Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

Read More
Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

Read More
The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

Read More