California Storms Have Farmers Rushing to Avoid Crop Shortfall

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation.

“The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western Growers, said in a phone interview, adding that almost all of those damage costs will be on California’s Central Coast.

Some growers on that region — known as the “Salad Bowl of America” — can’t even start cleaning up because of fields thick with mud and debris. While three weeks of unrelenting rain brought urgently needed water to drought-stricken California, the subsequent flooding will delay planting in a state where agriculture is a $50 billion industry.

California storms farmers
Farmers work on an irrigation system in Salinas on Jan. 13. Photographer: Josh Edelson/Bloomberg

“It’s safe to say there will be a gap in production sometime this spring when those crops would have been coming out the field,” said Puglia, whose group represents producers responsible for more than half the fresh fruit, vegetables and tree nuts in the US. “That will reduce supply and inevitably lead to some higher prices on the shelf.”

The scenario will leave some farmers to figure out how to supply national restaurant chains and food distributors that typically would be buying up their lettuce, berries, broccoli and other produce in just a couple months.

Flooding is prompting Church Brothers Farms to plant extra acres and linger in the southern desert region of California and Arizona longer than normal to avoid a supply shortfall. Growers normally move back up north around March because of excessively hot desert temperatures.

“I have to sell my customers something,” said Ernst van Eeghen of Church Brothers Farms. “These restaurant chains can’t be out of lettuce suddenly, so I have to find ways to supply them.”

Article by Kim Chipman.
© 2023 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode Two)
May 19, 2026

AI’s next workforce challenge is not adoption; it is trust, governance and role redesign. Recent PwC research found that most U.S. executives expected AI agents to drastically transform existing roles, even as fewer than half of companies using agents had fundamentally rethought their operating models or redesigned processes around them. For enterprise technology leaders, the…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode One)
May 19, 2026

As AI moves from experimentation into daily enterprise workflows, companies are confronting a harder question than whether to adopt new tools: how to redesign work around them. The shift is already changing what employers need from technical talent, from task-based coding skills to systems thinking, judgment and the ability to guide AI-enabled platforms. According to…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More