California Storms Have Farmers Rushing to Avoid Crop Shortfall

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation.

“The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western Growers, said in a phone interview, adding that almost all of those damage costs will be on California’s Central Coast.

Some growers on that region — known as the “Salad Bowl of America” — can’t even start cleaning up because of fields thick with mud and debris. While three weeks of unrelenting rain brought urgently needed water to drought-stricken California, the subsequent flooding will delay planting in a state where agriculture is a $50 billion industry.

California storms farmers
Farmers work on an irrigation system in Salinas on Jan. 13. Photographer: Josh Edelson/Bloomberg

“It’s safe to say there will be a gap in production sometime this spring when those crops would have been coming out the field,” said Puglia, whose group represents producers responsible for more than half the fresh fruit, vegetables and tree nuts in the US. “That will reduce supply and inevitably lead to some higher prices on the shelf.”

The scenario will leave some farmers to figure out how to supply national restaurant chains and food distributors that typically would be buying up their lettuce, berries, broccoli and other produce in just a couple months.

Flooding is prompting Church Brothers Farms to plant extra acres and linger in the southern desert region of California and Arizona longer than normal to avoid a supply shortfall. Growers normally move back up north around March because of excessively hot desert temperatures.

“I have to sell my customers something,” said Ernst van Eeghen of Church Brothers Farms. “These restaurant chains can’t be out of lettuce suddenly, so I have to find ways to supply them.”

Article by Kim Chipman.
© 2023 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More