Skip to content
‹ Back to IndustriesEngineering & Construction

California Storms Have Farmers Rushing to Avoid Crop Shortfall

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

·
Share
California Storms Have Farmers Rushing to Avoid Crop Shortfall

Free workspace

Turn your Engineering & Construction expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation.

“The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western Growers, said in a phone interview, adding that almost all of those damage costs will be on California’s Central Coast.

Some growers on that region — known as the “Salad Bowl of America” — can’t even start cleaning up because of fields thick with mud and debris. While three weeks of unrelenting rain brought urgently needed water to drought-stricken California, the subsequent flooding will delay planting in a state where agriculture is a $50 billion industry.

Farmers work on an irrigation system in Salinas on Jan. 13. Photographer: Josh Edelson/Bloomberg

“It’s safe to say there will be a gap in production sometime this spring when those crops would have been coming out the field,” said Puglia, whose group represents producers responsible for more than half the fresh fruit, vegetables and tree nuts in the US. “That will reduce supply and inevitably lead to some higher prices on the shelf.”

The scenario will leave some farmers to figure out how to supply national restaurant chains and food distributors that typically would be buying up their lettuce, berries, broccoli and other produce in just a couple months.

Flooding is prompting Church Brothers Farms to plant extra acres and linger in the southern desert region of California and Arizona longer than normal to avoid a supply shortfall. Growers normally move back up north around March because of excessively hot desert temperatures.

“I have to sell my customers something,” said Ernst van Eeghen of Church Brothers Farms. “These restaurant chains can’t be out of lettuce suddenly, so I have to find ways to supply them.”

Article by Kim Chipman.

© 2023 Bloomberg L.P.

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Engineering & Construction, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Engineering & Construction Insights

North Texas Data Centers Boom, Mechanical Trades Constrain

North Texas Data Centers Boom, Mechanical Trades Constrain

Mechanical trades now shape liquid-cooled data center schedules

  • 01Data center construction in Texas faces constraints related to mechanical trades workforce availability
  • 02The mechanical trades sector plays a critical role in AI infrastructure deployment timelines

Nov 2, 2026

Brock's 3D scaffold model replaced 1,400+ standby hours with <25

Brock's 3D scaffold model replaced 1,400+ standby hours with <25

Brock Group executives Enrique Zavala and Brent Roscoe argue scaffolding belongs in the BIM model from the start of an industrial project. BIC Magazine reports one Brock 3D model replaced more than 1,400 budgeted standby hours with under 25 hours of rework. Peer-reviewed studies support BIM-based planning and forecasting, while noting scaffold modeling and laser scanning still demand specialized skills.

  • 01On one three-month project, BIC Magazine reports, a Brock 3D scaffold model left one minor field change and under 25 labor hours of rework against more than 1,400 budgeted standby hours.
  • 02A 2017 IAARC paper found scaffolding is usually left out of the BIM model, and a June 2024 MDPI case study found scan-to-BIM needs specialized equipment and skills, so the gains are not automatic.

Nov 2, 2026

CivDot robots shift surveyors to control and spot checks

CivDot robots shift surveyors to control and spot checks

On robotic layout jobs, the surveyor's work shifts to setting control and spot-checking the machine's marks.

  • 01On robotic layout jobs, the surveyor keeps the control network and the spot checks, the two tasks that decide whether thousands of machine-set marks are right.
  • 02Autonomy is furthest along where work is risky or expensive for people: offshore, underground and on utility-scale solar layout. Routine low-risk jobs are adopting it more slowly.

Nov 1, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512