Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

California Storms Have Farmers Rushing to Avoid Crop Shortfall

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share
California Storms Have Farmers Rushing to Avoid Crop Shortfall

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation.

“The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western Growers, said in a phone interview, adding that almost all of those damage costs will be on California’s Central Coast.

Some growers on that region — known as the “Salad Bowl of America” — can’t even start cleaning up because of fields thick with mud and debris. While three weeks of unrelenting rain brought urgently needed water to drought-stricken California, the subsequent flooding will delay planting in a state where agriculture is a $50 billion industry.

Farmers work on an irrigation system in Salinas on Jan. 13. Photographer: Josh Edelson/Bloomberg

“It’s safe to say there will be a gap in production sometime this spring when those crops would have been coming out the field,” said Puglia, whose group represents producers responsible for more than half the fresh fruit, vegetables and tree nuts in the US. “That will reduce supply and inevitably lead to some higher prices on the shelf.”

The scenario will leave some farmers to figure out how to supply national restaurant chains and food distributors that typically would be buying up their lettuce, berries, broccoli and other produce in just a couple months.

Flooding is prompting Church Brothers Farms to plant extra acres and linger in the southern desert region of California and Arizona longer than normal to avoid a supply shortfall. Growers normally move back up north around March because of excessively hot desert temperatures.

“I have to sell my customers something,” said Ernst van Eeghen of Church Brothers Farms. “These restaurant chains can’t be out of lettuce suddenly, so I have to find ways to supply them.”

Article by Kim Chipman.

© 2023 Bloomberg L.P.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

AI moves from pilot to platform across global construction operations

AI moves from pilot to platform across global construction operations

South Korean companies and global startups are increasingly integrating AI into key workflows in construction, aiming for significant growth in the sector. AI applications in procurement, safety, and quality are expected to drive the construction AI market towards a 24.7% annual growth rate. The trend underscores a shift from pilot AI projects to more comprehensive AI platforms in the industry.

  • 01AI is being integrated into construction workflows.
  • 02The construction AI market targets 24.7% annual growth.
  • 03There's a shift from pilot projects to platform-level AI integration.

Jul 9, 2026

AI analytics, connected equipment, and insurer discounts converge on the 2026 construction jobsite

AI analytics, connected equipment, and insurer discounts converge on the 2026 construction jobsite

The construction job site in 2026 is set to leverage AI analytics and connected equipment technology offered by companies like Buildots, Procore, and John Deere. In addition, insurers are providing premium discounts to sites that utilize these monitoring tools. This convergence aims to enhance efficiency and reduce risks in construction projects.

  • 01AI analytics and connected equipment are being integrated into construction sites in 2026.
  • 02Companies such as Buildots, Procore, and John Deere lead this technological advancement.
  • 03Insurers offer premium discounts for construction sites that implement monitoring tools.

Jul 8, 2026

Industrial real estate roundup: USMCA trade risk, Long Island leasing surge, and the power-supply crunch reshaping logistics

Industrial real estate roundup: USMCA trade risk, Long Island leasing surge, and the power-supply crunch reshaping logistics

The industrial real estate sector is currently facing diverse challenges. USMCA trade uncertainties, a significant surge in leasing in Long Island, and power supply constraints are impacting logistics. These factors are collectively reshaping the landscape of industrial real estate.

  • 01USMCA trade uncertainties affect industrial real estate.
  • 02Long Island sees a 54% increase in leasing activity.
  • 03Power supply constraints are reshaping logistics operations.

Jul 8, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub