California Storms Have Farmers Rushing to Avoid Crop Shortfall

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation.

“The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western Growers, said in a phone interview, adding that almost all of those damage costs will be on California’s Central Coast.

Some growers on that region — known as the “Salad Bowl of America” — can’t even start cleaning up because of fields thick with mud and debris. While three weeks of unrelenting rain brought urgently needed water to drought-stricken California, the subsequent flooding will delay planting in a state where agriculture is a $50 billion industry.

California storms farmers
Farmers work on an irrigation system in Salinas on Jan. 13. Photographer: Josh Edelson/Bloomberg

“It’s safe to say there will be a gap in production sometime this spring when those crops would have been coming out the field,” said Puglia, whose group represents producers responsible for more than half the fresh fruit, vegetables and tree nuts in the US. “That will reduce supply and inevitably lead to some higher prices on the shelf.”

The scenario will leave some farmers to figure out how to supply national restaurant chains and food distributors that typically would be buying up their lettuce, berries, broccoli and other produce in just a couple months.

Flooding is prompting Church Brothers Farms to plant extra acres and linger in the southern desert region of California and Arizona longer than normal to avoid a supply shortfall. Growers normally move back up north around March because of excessively hot desert temperatures.

“I have to sell my customers something,” said Ernst van Eeghen of Church Brothers Farms. “These restaurant chains can’t be out of lettuce suddenly, so I have to find ways to supply them.”

Article by Kim Chipman.
© 2023 Bloomberg L.P.

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More