Community Building 101: Drive a Hot Dog with Cady Lowery of Oscar Mayer


There’s plenty of creative branding from big brand names. Moon Pie, Wendy’s, Converse, to name a few. Each have found their voice and a way to stand out. Oscar Mayer has been doing things a little differently. Meet Cady Lowery, a hotdogger for Oscar Mayer. Position description: driving a giant wiener-mobile from state to state, interacting with customers and promoting the Oscar Mayer brand, message and vision.

Though this wasn’t the position she imagined for herself upon graduating, it couldn’t have been a more perfect fit. Cady’s joining us on the podcast to unwrap not only what drew her to this one-of-a-kind position, but how Oscar Mayer is and has been for a long time, changing the way brands interact with their community and stay interested rather than interesting.

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