Community Building 101: Drive a Hot Dog with Cady Lowery of Oscar Mayer

 

There’s plenty of creative branding from big brand names. Moon Pie, Wendy’s, Converse, to name a few. Each have found their voice and a way to stand out. Oscar Mayer has been doing things a little differently. Meet Cady Lowery, a hotdogger for Oscar Mayer. Position description: driving a giant wiener-mobile from state to state, interacting with customers and promoting the Oscar Mayer brand, message and vision.

Though this wasn’t the position she imagined for herself upon graduating, it couldn’t have been a more perfect fit. Cady’s joining us on the podcast to unwrap not only what drew her to this one-of-a-kind position, but how Oscar Mayer is and has been for a long time, changing the way brands interact with their community and stay interested rather than interesting.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Wildfire Theme by Green Point Empathy
Featured Song: Ghost Above by Honey Pug

Follow us on social media for the latest updates in B2B!

Image

Latest

Advancements in mobile technology
University Campuses Spearhead Security Innovation: How Advancements in Mobile Technology are Transforming Access Control
April 23, 2024

With the integration of wallet technologies by major players like Samsung and Apple, the mobile credentialing sector within the security industry is witnessing remarkable growth. Advancements in mobile technology are transforming access control by enabling more sophisticated and user-friendly solutions. At a recent Experts Talk episode, Geoffrey Kohl, Senior Director of Marketing at the […]

Read More
Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

Read More
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More