Deschutes Brewery Continues to Innovate

In 1988, Gary Fish opened the Deschutes Brewery Public House in downtown Bend, OR. Within five years, “the brewery outgrew the pub’s brewhouse due to volume demands and built a brewing production facility near the Deschutes River with the ability to brew in 50-barrel batches,” Michael LaLonde, president and chief executive officer of Deschutes Brewery, told Beverage Industry. It then added “a 150-barrel Huppmann brewhouse in 2003, and more recently, sixteen 1,300-barrel fermentation tanks,” putting production at 450,000 barrels annually. According to LaLonde, “In 2017, Deschutes shipped 335,000 barrels with distribution in 30 states, four Canadian provinces and six countries in the Pacific Rim.” 

Black Butte Porter, Cascade Golden Ale, and Bachelor Bitter were the Bend Public House’s first three brews. Black Butte Porter quickly became the brand’s top brew, and it remains the highest-selling craft porter in the U.S. “Fresh Squeezed IPA debuted in 2013 after becoming the local’s favorite at the pubs and quickly became the No. 1 selling brand,” LaLonde says. “Deschutes classics, Black Butte Porter, and Mirror Pond Pale Ale remain in the Top 5 selling brands. While these brands produce the highest volume, Deschutes takes great pride in the Reserve Series beers, like The Abyss and The Dissident, released in limited batches every year.” 

The business is family-owned, but it’s not a typical family-owned company—it is also employee-owned through an employee stock ownership program. This keeps all the employees literally invested in the success of the company. And this, no doubt, is part of the reason this growing brewery is thirty years old this year. Another reason is a dedication to pushing the limits in providing customers with what they want, without losing quality. To this end, Deschutes is starting to offer Mirror Pond Pale Ale, Pacific Wonderland Lager, and Fresh Squeezed IPA in aluminum cans. 

Deschutes is also installing a pilot brewhouse for research and development of new brews. They also anticipate expanding to the East Coast, having selected Roanoke, VA as its expansion site. This move will make it easier for the brewery to reach markets east of the Mississippi—something fans of Deschutes brews will surely appreciate.

Follow us on social media for the latest updates in B2B!

Image

Latest

wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More
IDC Smart Cities Awards: Edge Computing is Helping Virginia Beach Tackle its Flooding Crisis
April 11, 2024

In remote and disaster-prone areas, the rapid deployment of Internet of Things (IoT) technologies coupled with artificial intelligence (AI) has opened new vistas for emergency management and community safety in smart cities. These leading IoT deployments, highlighted at the recent announcement of the IDC Smart Cities Awards winners, solidified the role that edge computing […]

Read More
Next Gen 911 Sara Weston
Next Gen 911 Doesn’t Have a Final Destination, But Lack of Funding is Slowing the Adoption Journey
April 11, 2024

The transformation of emergency response systems through Next Gen 911 represents a critical evolution in public safety technology, enhancing emergency response capabilities with features like GPS tracking, live video, and real-time translation. As we move away from the outdated copper wire systems first implemented in the 1960s, the disparity between our personal devices and […]

Read More