Highlights

 

Is This the Future?

Plant-based meat alternatives have become an evermore frequent menu item at restaurants nationwide, including giants like White Castle and Burger King, making a dent in the traditional meat market.

H.G. Parsa, the Barron Hilton Distinguished Professor of Lodging Management at the University of Denver has worked in the food industry for decades and believes this new alternative is here to stay.

“When Burger King introduced the special burger, sales went up 11 percent,” Parsa said. “That’s huge!”

The success of companies like Beyond Meat and Impossible Foods is an encouraging sign for companies in the space but still has several logistical challenges to get meet market demand.

“Supply chain is the issue here, not consumer demand,” Parsa pointed out.