Food & Beverage, 12/4: The Science of Sitting & Sipping

 

Patrons don’t often stop to think about the moving parts that work in concert to produce the delicious meal or tasty beverage that they’re about to enjoy. They shouldn’t have to. The experience is designed for them to enjoy their time without worrying about the details.

For those in the food and beverage industry, however, they know there’s far more to serving a meal than what meets the eye. This episode of the MarketScale Food & Beverage Podcast zooms in on a few of those details and highlights the processes that goes into serving a meal or brewing a beer.

The Science of Seating

Efficiency is paramount for restaurants as they seek to build a successful business. Wasted food, time, and motion can spell doom for even the best restaurants and chefs.

Ray Camillo is the founder and CEO of Blue Orbit Restaurant Consulting, where they advise restaurants on a number of issues from menu development to business plans. He joins the podcast today to talk about the science behind how restaurants seat their guests and explain ways the process can be made more efficient.

“The problems that people have are mostly related to how they seat and how they manage their front door,” Camillo says. He suggests that poorly defined roles for those who work at the front desk contributes to the issues further into the restaurant.

News Analysis: Technology in Restaurants with Matt Farley

Technological advancements have made an impact on every industry and the food & beverage industry is no different. In this day and age where technology advances at such a rapid rate, restaurant owners don’t want to wake up one day to find they’re suddenly outdated and behind the latest trends.

MarketScale’s own Matt Farley, author of the blog Farley’s Food Review, joins the Food & Beverage podcast to highlight some of the new tech that is making a difference in the world of restaurants.

Anchor Brewery and the History of Homebrewing

Anchor Brewery’s rise from the ashes of near collapse into one of the most influential breweries in the United States closely mirrors the path of one of its most important ingredients: cascade hops.

Scott Ungermann, Brewmaster at Anchor Brewing, and Charlie Papazian, founder of the Association of Brewers and the Great American Beer Festival, join the Food & Beverage podcast to tell those stories and explain how they intertwine throughout the history of brewing since the mid 1970’s.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More