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Food & Beverage, 12/4: The Science of Sitting & Sipping

Patrons don’t often stop to think about the moving parts that work in concert to produce the delicious meal or tasty beverage that they’re about to enjoy. They shouldn’t have to. The experience is designed for them to enjoy their time without worrying about the details. For those in the food and beverage industry,…

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Food & Beverage, 12/4: The Science of Sitting & Sipping

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Patrons don’t often stop to think about the moving parts that work in concert to produce the delicious meal or tasty beverage that they’re about to enjoy. They shouldn’t have to. The experience is designed for them to enjoy their time without worrying about the details.

For those in the food and beverage industry, however, they know there’s far more to serving a meal than what meets the eye. This episode of the MarketScale Food & Beverage Podcast zooms in on a few of those details and highlights the processes that goes into serving a meal or brewing a beer.

The Science of Seating

Efficiency is paramount for restaurants as they seek to build a successful business. Wasted food, time, and motion can spell doom for even the best restaurants and chefs.

Ray Camillo is the founder and CEO of Blue Orbit Restaurant Consulting, where they advise restaurants on a number of issues from menu development to business plans. He joins the podcast today to talk about the science behind how restaurants seat their guests and explain ways the process can be made more efficient.

“The problems that people have are mostly related to how they seat and how they manage their front door,” Camillo says. He suggests that poorly defined roles for those who work at the front desk contributes to the issues further into the restaurant.

News Analysis: Technology in Restaurants with Matt Farley

Technological advancements have made an impact on every industry and the food & beverage industry is no different. In this day and age where technology advances at such a rapid rate, restaurant owners don’t want to wake up one day to find they’re suddenly outdated and behind the latest trends.

MarketScale’s own Matt Farley, author of the blog Farley’s Food Review, joins the Food & Beverage podcast to highlight some of the new tech that is making a difference in the world of restaurants.

Anchor Brewery and the History of Homebrewing

Anchor Brewery’s rise from the ashes of near collapse into one of the most influential breweries in the United States closely mirrors the path of one of its most important ingredients: cascade hops.

Scott Ungermann, Brewmaster at Anchor Brewing, and Charlie Papazian, founder of the Association of Brewers and the Great American Beer Festival, join the Food & Beverage podcast to tell those stories and explain how they intertwine throughout the history of brewing since the mid 1970’s.

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More Food & Beverage Insights

Assemblies Unlimited expands into a new Southern Region

Assemblies Unlimited expands into a new Southern Region

Assemblies Unlimited announced a Southern Region on Oct. 22. It covers Texas, Oklahoma, Arkansas, Louisiana, Mississippi and Alabama and runs from a new sales office in Arlington, Texas. Brands get a local point of contact. AUI's Southern partner facilities currently include locations in Fort Worth, Houston, Paris and Irving, Texas, and Decatur, Alabama, with capabilities ranging from powder filling and stick packs to SQF-certified secondary packaging and POP display assembly.

  • 01The new Southern Region is an expansion of AUI's sales territory, which suggests brands gain a dedicated local team rather than added plant capacity.
  • 02The partner facilities AUI names are in Texas and Alabama, while the territory spans six states, so brands in Louisiana, Oklahoma, Arkansas or Mississippi should ask early which plant would run their job.
  • 03The next useful signal is whether AUI's named Southern partner roster grows beyond Texas and Alabama into the rest of the new territory.

Oct 27, 2026

Nestlé's 2027 food forecast is about upgrading the foods people already buy

Nestlé's 2027 food forecast is about upgrading the foods people already buy

Nestlé USA's 2027 Food and Beverage Trend Forecast names five shifts: zest, protein with a second benefit, fruit-forward coffee, regional global food and sensory extras. Each upgrades a familiar food. A 309% rise in sour category sales since 2022 could carry more weight than search data in a 2027 line review.

  • 01Each of Nestlé's five 2027 trends adds one element to a food people already buy, which makes the forecast read as a brief for line extensions and menu refreshes.
  • 02Sour category sales up 309% since 2022 and a 30% satisfaction edge for regional Mexican dishes could carry more weight than search and social growth rates, which may signal interest rather than purchases.

Oct 26, 2026

Sbarro to deploy NCR Voyix's Aloha Next and Voyix Pay across nearly 300 US locations

Sbarro to deploy NCR Voyix's Aloha Next and Voyix Pay across nearly 300 US locations

Sbarro will adopt NCR Voyix's Aloha Next point-of-sale and Voyix Pay at nearly 300 U.S. restaurants, including both corporate-owned and franchised locations. NCR Voyix describes Sbarro as a long-standing customer. The deployment is meant to create a unified technology environment for in-store and above-store operations, with centralized data management.

  • 01Sbarro, a long-standing NCR Voyix customer, will adopt Aloha Next point-of-sale and Voyix Pay payment acceptance across nearly 300 US locations.
  • 02The rollout covers corporate-owned and franchise locations. NCR Voyix says it’s meant to centralize data management and bring more standardization and visibility, which could make it easier to run stores consistently across the network.
  • 03The deal covers only the US, while Sbarro operates in more than 30 countries. Any extension abroad is the next thing to watch.

Oct 19, 2026

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