Halo Top Ice Cream is Crushing the Competition

Halo Top Low-calorie Ice Cream made $324 million in sales in their first year of business. It did so well, that sales from the cool treat surpassed the next five new food brands combined. IRI Worldwide’s 2017 New Food and Beverage Product Pacesetters list benchmarks new brands in the market.

Halo Top topped the IRI chart and bumped staples Ben & Jerry’s and Haagen-Dazs from the best-selling ice cream list. Susan Viamari, Vice President of Thought Leadership, IRI Do you have a favorite flavor of Halo Top?

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