How Spec’s Elevated Its Mobile Ordering Experience

How much do conducting an orchestra and running a chain of wine and spirits retailers have in common?

As it turns out, quite a lot – just ask John Rydman, CEO or Spec’s Liquor.

“People who are involved in music learn a different level of concentration,” he said. “They can think through things differently. … [My background in music], as a conductor, you’re running a bunch of different things at one time.

“There’s a lot to see at any one moment. I was trained in doing that.”

Spec’s, the largest wine and spirits retailer in Texas, needed to enter the digital age – and that meant creating an on-demand, mobile shopping experience for its customers.

However, the retailer couldn’t do it alone. It turned to Bottlecapps, an industry-leading software as a service (SaaS) company specific to the beer, wine and spirits industry.

That combination of expertise in Spec’s’ industry and in creating purposeful, productivity-driving experiences meant that Bottlecapps was uniquely qualified to help the retailer bring its mobile vision to life.

With the creation of the retailer’s proprietary app, Spec’s can now send push notifications, schedule tastings and events, display attractive deals and featured products, and offer recipes, all from one portal.

The Spec’s mobile experience also offers customers across Texas to access features like delivery, curbside pickup, loyalty rewards and more.

Check out the entire video below for the entire story of The Symphony of Spec’s.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More