With Chick-Fil-A becoming the first fast-food company to start testing out their meal kit program and Blue Apron stock dropping over 20% in same month, the quick meal market has never been more difficult read. To help us make sense of the pre-prepped food landscape, Mitchell Roth, President and COO of Roth Industries, joined us to talk about the industry’s current trends and hurdles.

He also opened up about redefining quick meals, changing the narrative around pre-prepped foods, and about how to market to/foster the right audience.

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