Mitsui Invests $7.6m In Halal Production Drive

To meet growing global demand for halal food products, and offset a potential domestic slowdown in sugar consumption, Japan’s Mitsui Sugar Company will start producing halal sugar. Demand for sugar has lessened due to Japanese consumers becoming more educated about some of the sweetener’s adverse health effects. According to Japan’s agriculture ministry, demand was roughly 75% of what it was in 1985 for the year ending in September.At the same time, there has recently been an increasing number of visitors to Japan from Muslim countries. These visitors, as well as seasoning makers, are seeking out halal offerings. Sugar refining traditionally involves removing pigments and other impurities from raw sugar by using bone char derived from cattle. While this animal product can filter both pigments and ash at the same time, sugar produced in this way is not compliant with Islamic dietary rules. The word ‘halal’ literally means permissible or lawful; the Halal Food Authority rules are based on Islamic Shari’ah. To create halal sugar, Mitsui Sugar, which has 939 employees, will eliminate the use of bone char from its sugar production process at its Fukuoka plant in southwestern Japan. Instead, the company will filter its sugar using activated charcoal. The change will cost the company US $7.6m, and the new sugar production units will start being operational in mid-2018. If all goes well, Mitsui will change over its other production facilities as well. Though the switch is expensive upfront, it will also ultimately save some money in the long term, as yearly production costs sink by US $900,000 due to reductions in water and electricity usage. In addition to meeting demand for halal food in Japan, the company will also look to export its halal sugar throughout the Southeast Asian market.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More