No Corkscrew Required: Backpack Wine Brings Quality Wine to the Come-and-Go Event

Jim Doehring, President of Source Code Beverage, entered the beverage industry as a seller for a distributor in Chicago. He recently spoke about his experience in the development of the innovative product, Backpack Wine.

What sparked Jim’s idea for a portable quality wine in a can? After working in the wine industry for decades, Jim saw the need for a way to bring wine to events without the hassle of glass bottles or corks in traditional packaging. While canned wine wasn’t new in this “grab-and-go gourmet” culture, he knew he wanted to create a portable wine that did not sacrifice taste or quality.

The most obvious problem was the lack of great tasting wine at on-the-go casual events. In developing Backpack Wine, Doehring argues that Source Code Beverage has found the ultimate solution: “We can be completely on the go and provide quality Washington wine” in cans that are “lighter, 100% recyclable, and keep our wine fresh and ready to drink.”

To better serve a generation that values innovation, Backpack Wine conducted focus groups with adult millennials, and the response was overwhelmingly positive. Looking to the future, Doehring predicts, “The canned wine segment will continue to grow at a rapid pace. We are still at a point where only a small group of people have even tried canned wine, [but] there is nothing but blue sky ahead. We are now at a point where cans are beyond a fad or a craze, [and] people realize that cans are a perfectly good way to enjoy great wine.”

Thanks to Doehring and Source Code Beverage, 2018 is the year for blue skies and great wine on-the-go. To learn more, visit Backpack Wine online today!

Follow us on social media for the latest updates in B2B!

Image

Latest

ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More
amateur radio operators
Dayton Hamvention 2025: Amateur Radio Operators Trust Icom for Performance and Reliability
July 9, 2025

At Dayton Hamvention 2025, amateur radio operators expressed strong support for Icom equipment. Many of them have had years of experience using a range of Icom radios, from portable handhelds to high-powered base stations. Users praised the brand’s reliability, sound quality, and straightforward operation across various setups, including RVs and travel scenarios. D-STAR technology…

Read More
radio communication systems
Icom IP501 Radio Communication Systems Enable Real-Time Communication Across the Moses Lake Airshow—from Dispatch to Direction
July 9, 2025

The 2025 Moses Lake Airshow at Grant County International Airport showcased not only aviation displays but also the critical role of reliable radio communication systems in high-traffic public events. These two-way radio systems remain vital tools for coordination, safety, and rapid response among event staff and emergency services. Icom’s Territory Channel Manager, Tim Thometz,…

Read More