Oregon’s Craft Brewers Have a Problem: ‘There’s Just Too Much Beer Out There’

They’re the brands this beer town was built on: Portland Brewing, BridgePort, Widmer Brothers.

For decades, they ruled craft beer not only in Portland but in Oregon and beyond, with wide distribution and venerable names like MacTarnahan’s, BridgePort IPA and Hefe. Craft beer drinkers had their favorite and supported their brewery.

Then something changed. The number of breweries across the nation took a massive leap, going from 1,500 a decade ago to about 7,500 now. With more options, habits shifted, and a fickle, younger generation of craft enthusiasts grew up with little brand loyalty. Instead of grabbing the same old favorites, the craft consumer now is likely to cruise the beer aisle looking for a new release or belly up to the nearby taproom for something fresh they’ve never tried – then take a crowler to go.

Read the full article.

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More