Nut News: Select Harvest Almond Snacks Enters the Consumer Market

+ more

 

Today’s consumers are making principled buying decisions and being careful to review a company’s experience, background and professionalism before purchasing a product. For Select Harvest USA, nut experts since 1982, these intentional buying habits work in the company’s favor as they break into the consumer marketplace.

Alan Burwell, VP of Marketing and Innovation at Select Harvest USA, joins Nut News to discuss the company’s new direct-to-consumer products hitting the market this summer.

As consumers have gradually become more health-conscious, almonds have withstood the rise and fall of food trends thanks to their nutrient-dense profile. High in protein, fiber and healthy fats, almonds are found in some of our favorite products, from almond milk to protein bars.

In fact, consumers have long been eating Select Harvest USA almonds as ingredients in their favorite almond products, Burwell said. When consumers explore this new brand, they will discover that Select Harvest USA is a trustworthy, thought-leading, innovative company that has delivered high-quality nuts for over 30 years.

“We know almonds,” Burwell said, and that niche knowledge is exactly what consumers crave today.

Finding success in the consumer market can be a tough nut to crack, but the almond experts at Select Harvest Almond Snacks are confident they offer the value and excitement modern buyers love.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

What Makes for a ‘Cheap’ Flatbed Printer?
July 30, 2021
On previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – quality is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the Read more
The Technical Aspects of In-Circuit Test Fixtures
July 30, 2021
Critical in-circuit test fixtures, or ICT fixtures, are no strangers to On Deck with Circuit Check. This show isn’t their first mention, but, for this episode, ICT fixtures got a more in-depth look for a better Read more
Strategic Accounts—A Role for Everyone
July 30, 2021
Service Logic’s Elizabeth Barber, Operations & Communications Manager, and Sarah Craver, Accounting Assistant, spoke with host Hilary Kennedy on the importance of everyone’s role in running Read more