Skip to content
‹ Back to IndustriesFood & Beverage

Tacros Are Taking the San Francisco Foodie Scene by Storm 

Fans of tacos and croissants rejoice, there’s a new mashup just for you. San Francisco bakery Vive La Tarte has started a viral food storm with the latest concoction that was posted on their Instagram page in January. The new menu item touts a croissant “shell” that is filled with one of three taco fillings:…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Fans of tacos and croissants rejoice, there’s a new mashup just for you. San Francisco bakery Vive La Tarte has started a viral food storm with the latest concoction that was posted on their Instagram page in January. The new menu item touts a croissant “shell” that is filled with one of three taco fillings: pulled pork, chile chicken with avocado or barbecued jackfruit, and the chefs at Vive La Tarte have also mentioned the possibility of a breakfast version.

Jimmy Houghton, creative director at Viva La Tarte, says it took about 2 months of trial and error before rolling it out to the public. “We took our regular croissant dough that we make and we tried to fill it with pulled pork or with chicken, and we found that the flavors didn’t combine well. The pastry was way too rich, way too buttery, way too sweet,” he says. “We went back to the drawing board and we said it needs to be saltier, needs to be a bit more savory.”[1]

If you want to try it out, you’d better act fast: Vive La Tarte’s Instagram account says that the $12 tacros have been selling out fast, often as fast as 2 hour after opening the doors.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Two of six shortlisted Slovenian private-label food makers changed owners in 2026

Two of six shortlisted Slovenian private-label food makers changed owners in 2026

A buyer guide shortlists six Slovenian private-label food makers, from Incom Leone ice cream to plant-based specialist Organa, without claiming they control the country's output. In 2026 AGRANA bought Fruit Emba and Atlantic Grupa bought Osem, so supplier files need updating.

  • 01AGRANA completed its Fruit Emba deal on April 23, 2026 and Atlantic Grupa completed its Osem deal on August 31, 2026, so supplier records for those two plants may need new ownership details.
  • 02Register income figures for these firms are company-wide. Incom's €189.49m includes its own Leone brand, so it says nothing about how much private-label capacity is actually free.

Nov 4, 2026

GLP-1 shoppers push frozen meal tray choices to the start of development

GLP-1 shoppers push frozen meal tray choices to the start of development

GLP-1 users want smaller, protein-dense frozen meals, and that demand is pushing frozen processors and tray suppliers to make packaging decisions earlier. The tray is becoming part of the recipe. Speed to market increasingly depends on whether a tray runs on existing sealing lines and holds up from freezer to microwave.

  • 01In a portion-controlled frozen entrée, tray choice belongs in the same development meeting as the recipe, because a tray that needs retooling or warps on reheat delays the SKU.

Nov 4, 2026

Rice startup NIVERA says its edible coating nearly triples produce shelf life

Rice startup NIVERA says its edible coating nearly triples produce shelf life

NIVERA, a startup that grew out of doctoral research at Rice University, has developed a thin, edible coating that nearly triples produce shelf life in its own testing. It is starting with avocados and berries. Daniel Preston's mechanical engineering lab at Rice contributed expertise in spray-coating applications and in translating laboratory discoveries into practical technologies.

  • 01NIVERA's edible coating nearly tripled shelf life for certain fruits and vegetables in the company's own testing, and avocados and berries are first in line.
  • 02Earlier Rice research produced an egg-based coating that doubled the shelf life of avocados and bananas. NIVERA, a startup built on Rice doctoral work, says its coating of proteins and fibers can nearly triple the shelf life of certain produce, based on the company's own testing.
  • 03The useful question for a shipper or retailer is how many extra days the coating adds under that buyer’s own temperatures, packaging and transit times, because Rice News did not describe the startup test conditions.

Nov 2, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512