Skip to content
‹ Back to IndustriesFood & Beverage

Tacros Are Taking the San Francisco Foodie Scene by Storm 

Fans of tacos and croissants rejoice, there’s a new mashup just for you. San Francisco bakery Vive La Tarte has started a viral food storm with the latest concoction that was posted on their Instagram page in January. The new menu item touts a croissant “shell” that is filled with one of three taco fillings:…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Fans of tacos and croissants rejoice, there’s a new mashup just for you. San Francisco bakery Vive La Tarte has started a viral food storm with the latest concoction that was posted on their Instagram page in January. The new menu item touts a croissant “shell” that is filled with one of three taco fillings: pulled pork, chile chicken with avocado or barbecued jackfruit, and the chefs at Vive La Tarte have also mentioned the possibility of a breakfast version.

Jimmy Houghton, creative director at Viva La Tarte, says it took about 2 months of trial and error before rolling it out to the public. “We took our regular croissant dough that we make and we tried to fill it with pulled pork or with chicken, and we found that the flavors didn’t combine well. The pastry was way too rich, way too buttery, way too sweet,” he says. “We went back to the drawing board and we said it needs to be saltier, needs to be a bit more savory.”[1]

If you want to try it out, you’d better act fast: Vive La Tarte’s Instagram account says that the $12 tacros have been selling out fast, often as fast as 2 hour after opening the doors.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Food accounts for nearly 44% of packaging machinery demand

Food accounts for nearly 44% of packaging machinery demand

Food is the largest end market for packaging machinery, at nearly 44% of industrial packaging equipment demand. Labor shortages, SKU churn and e-commerce push processors toward automated sealing, quick changeovers and batch data. Small farms in a Kroger pilot skip the machines.

  • 01Packaging automation is four separate purchases, covering seal integrity, batch data, changeover speed and lifting, and a machine that solves one can leave the other three untouched.
  • 02A vacuum sealer removes air; it does not tell a distributor where the package has been, and that difference is worth settling before the purchase order goes out.
  • 03For supply drawn from many small farms with uneven volumes, packaging that carries grower identity through checkout can meet a major grocer's requirements without automated equipment.

Nov 13, 2026

Why Arla’s APAC lead says Asia’s GLP-1 shift hinges on price and pills

Why Arla’s APAC lead says Asia’s GLP-1 shift hinges on price and pills

Arla Food Ingredients' Asia Pacific head says GLP-1 drug use in APAC is still early, held back by cost, reimbursement and lower obesity rates. Generics and pills could change the pace. US survey data broadly match his forecast of gains for protein-rich foods and pressure on confectionery and less healthy snacks, giving APAC product teams an early view of which categories grow and which shrink.

  • 01EY-Parthenon survey data show US GLP-1 users cutting back on sweet and salty snacks—signals APAC food makers can use to see which categories to watch while adoption in Asia is still early.
  • 02Products built to deliver more nutrition in smaller portions don't depend on drug uptake. Among US consumers managing their weight, far more cut calories or exercise than take medication.

Nov 12, 2026

Why Tradin Organic urges buyers to move beyond spot buying

Why Tradin Organic urges buyers to move beyond spot buying

Weather pressures mango, cocoa, and wild-harvested ingredients. Tradin Organic suggested moving key ingredients from spot buying to partnerships. They sometimes work with development banks, offering loans as part of these arrangements aligned with sustainability goals.

  • 01When warm nights stop mango trees in Peru from flowering, the spot market can tell a buyer what scarce fruit costs, but it cannot grow any more of it.
  • 02Buyer commitments can make farm projects financeable, enabling development banks to fund them as standard loans aligned with sustainability goals.
  • 03The sharper sourcing question for each ingredient is which of three tiers it belongs in: spot, partnership with volume commitments and technical support, or full integration with asset ownership.

Nov 11, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512