Tacros Are Taking the San Francisco Foodie Scene by Storm 

Fans of tacos and croissants rejoice, there’s a new mashup just for you. San Francisco bakery Vive La Tarte has started a viral food storm with the latest concoction that was posted on their Instagram page in January. The new menu item touts a croissant “shell” that is filled with one of three taco fillings: pulled pork, chile chicken with avocado or barbecued jackfruit, and the chefs at Vive La Tarte have also mentioned the possibility of a breakfast version.

Jimmy Houghton, creative director at Viva La Tarte, says it took about 2 months of trial and error before rolling it out to the public. “We took our regular croissant dough that we make and we tried to fill it with pulled pork or with chicken, and we found that the flavors didn’t combine well. The pastry was way too rich, way too buttery, way too sweet,” he says. “We went back to the drawing board and we said it needs to be saltier, needs to be a bit more savory.”[1]

If you want to try it out, you’d better act fast: Vive La Tarte’s Instagram account says that the $12 tacros have been selling out fast, often as fast as 2 hour after opening the doors.

 

[1] http://www.sfgate.com/food/article/tacro-croissant-taco-vive-la-tarte-ferry-building-12544306.php

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More