Tacros Are Taking the San Francisco Foodie Scene by Storm 

Fans of tacos and croissants rejoice, there’s a new mashup just for you. San Francisco bakery Vive La Tarte has started a viral food storm with the latest concoction that was posted on their Instagram page in January. The new menu item touts a croissant “shell” that is filled with one of three taco fillings: pulled pork, chile chicken with avocado or barbecued jackfruit, and the chefs at Vive La Tarte have also mentioned the possibility of a breakfast version.

Jimmy Houghton, creative director at Viva La Tarte, says it took about 2 months of trial and error before rolling it out to the public. “We took our regular croissant dough that we make and we tried to fill it with pulled pork or with chicken, and we found that the flavors didn’t combine well. The pastry was way too rich, way too buttery, way too sweet,” he says. “We went back to the drawing board and we said it needs to be saltier, needs to be a bit more savory.”[1]

If you want to try it out, you’d better act fast: Vive La Tarte’s Instagram account says that the $12 tacros have been selling out fast, often as fast as 2 hour after opening the doors.

 

[1] http://www.sfgate.com/food/article/tacro-croissant-taco-vive-la-tarte-ferry-building-12544306.php

Follow us on social media for the latest updates in B2B!

Image

Latest

User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More
specialty care
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap
May 11, 2026

The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…

Read More
Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More