The Top 12 Factors Consumers Consider When Choosing a Craft Beer

It’s no secret that the craft beer industry has been booming in America throughout the last decade. To try and learn more about the factors driving craft beer growth in 2019, C+R research recently surveyed 2,000 Americans over the age of 21 who identify as regular alcohol drinkers. Let’s take a look at what they found.

The study asked about how regularly people are drinking craft beer. The study found that 49 percent of respondents drink craft beer at least once a week. The study also found that 94 percent of respondents are drinking more craft beer now than they were last year. The most preferred style of craft beer is currently IPA with 41 percent of respondents visiting a brewpub or brewery at least once per month. The survey then asked what the top factors beer drinkers look for in craft beer.

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