Tossing out the Cash Register is Making Restaurants More Money with Kris Bartel of ZIVELO

 

As technology progresses, so does the tech-savviness of modern customers. This has led to an upsurge in expectations, with consumers choosing to shop in locations which provide that same level of technological urbanity. As the world becomes more and more fast-paced, consumers are looking for quick-shopping alternatives that gets them in and out quickly, leading to rapid growth within the interactive kiosk market. This is particularly true for the food service industry.

With competition amongst restaurants at an all-time high, interactive, kiosks are engaging and appealing to customers, helping to create the optimal guest experience while providing business boosting advantages to outpace the rest:

  • During busy mealtime rushes when long waits can deter potential customers, a free-standing kiosk represents another ordering avenue, decreasing wait lines by allowing customers to see all the menu options, then order and pay securely easily at their own pace, thereby personalizing the experience.
  • Kiosks provide more targeted up-selling that may result in an increase in purchases. This may even include a desert minus the guilt that some customers may feel ordering from an attendant.
  • Also, mistakes that often accompany the ordering process, such as an unheard request by a customer or an incorrectly entered item, are greatly moderated, as orders placed on kiosks can be checked prior to payment and order submission.
  • A kiosk also improves data collection, allowing operators to measure buying habits and patterns, while capturing additional data through quick surveys that don’t delay other customers waiting in line.
  • Further, restaurants can showcase promotions and specials and increase loyalty enrollment participation via interactive kiosks.

Joining MarketScale’s Food & Beverage Podcast is Kris Bartel, Chief Business Development Officer of ZIVELO. Founded in 2008, ZIVELO is a public computing technology company that offers self-service kiosk and digital signage solutions. By offering a sleek and sophisticated product design and an intuitive user experience, ZIVELO has rapidly grown to become the leading self-service technology brand utilized in a vast array of industries. Today, Kris discusses his background as a former executive at McDonald’s and how that helps inform his current role at ZIVELO. He also explains the benefits and tangible results (up to 30% ticket increases!) of kiosk adoption in restaurants, the psychology behind kiosk ordering, as well as the length of time it takes to fully integrate a new restaurant into the world of kiosks.

“We’re seeing such a growth in this space, and not just in QSR, but we’re also seeing it in fast-casual and casual dining where we have some companies that we’re working with where they’re doing some check-in kiosks. So, imagine going to one of your favorite sit-down restaurants on a Saturday night and there’s a half hour wait. Well, instead of walking in and seeing that there’s a half hour wait and then walking back out, get signed up on a kiosk, get yourself checked in, order a drink, have it brought to you while you’re waiting there in the lobby,” Bartel said.

“Now, you can just kick off that order when the person is, before the group has sat down, and then the result is that you end up getting a higher check because now you’re serving drinks earlier, you have them in the restaurant longer but not necessarily at a table, and you’re turning more tables every night, so you’re getting more people through the restaurant.”

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More