Watch: Packaging Insights from Beer Institute
According to the Beer Institute’s annual Report, draft beer accounts for nearly two-thirds of all on-premise beer volume. Draft beer accounted for 10.6 percent of the 204 million barrels of beer throughout the U.S. in 2017. Aluminum cans are on the rise in the U.S., however, aluminum has lost market share due to the growing popularity of glass bottled imported beers. 7 and 12 oz. bottles make up more than 90 percent of the beer packaged in glass, according to the report. Glass bottles declined 0.4 share points in 2017, as more consumers shifted spending toward imported beers packaged in glass. On-premise draft beer share gains are being driven by “own-premise” direct-to-consumer sales at brewery taprooms and brewpubs.
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]