Health

Private Equity and Venture Capital Are Transforming Healthcare – But at What Cost?

private equity and venture capital

Private equity and venture capital have been reshaping the healthcare landscape, with $47 billion in related deals recorded from 2019 to 2023. These investments promise innovation and growth in AI, diagnostics, and healthcare delivery. However, they also raise critical questions about aligning profit-driven goals with the mission to improve patient care and system efficiency….

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Latest

Health
Employer-Built Healthcare Plans: Controlling Costs and Transforming Care

The rising cost of healthcare continues to strain employers and employees alike. With premiums climbing at a rate outpacing inflation, many organizations are burdened with high costs and subpar outcomes. Employer-built healthcare models are emerging as a potential solution, enabling organizations to take control of their healthcare systems. According to the Kaiser Family Foundation,…

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Health
AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys

Women’s health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in…

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Health
Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach

Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…

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Health
Market-Based Planning, Specialization and Technology To Shape Healthcare Provider Networks for Tomorrow

The evolving healthcare landscape demands that provider networks strike a careful balance between meeting community needs and maintaining financial sustainability. As patient demographics shift and technological advancements, such as telehealth, redefine care delivery, health systems must recalibrate their networks to avoid inefficiencies. A 2024 AAMC study highlights this urgency, projecting a shortage of up…

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Benchmark Products
Benchmark Products Introduces Benchmark Bioprocessing Solutions: Single-Use Assemblies Tailored for Life Science Manufacturers

Benchmark Products has introduced its new Benchmark Bioprocessing Solutions, a comprehensive offering of customizable single-use assemblies tailored for life science manufacturers. Guided by a customer-centric philosophy, the team at Benchmark understands that every biopharmaceutical process presents unique challenges. By conducting detailed analyses of client workflows, Benchmark identifies opportunities to enhance efficiency, reduce costs, and…

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Health
Leadership and AI Drives Change in Medical Imaging Equipment Procurement

Healthcare facilities face significant challenges in procuring and managing medical imaging equipment. These high-cost, high-stakes purchases, such as MRI and CT scanners, can directly impact patient care and financial sustainability. With declining reimbursements and increasingly complex technologies, the importance of expert guidance in making these decisions has never been greater. In fact, in 2022,…

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Latest

Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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Other Health Articles
New Design, New Opportunities with clariti® 1 day multifocal 3 Add
November 21, 2024

New Design, New Opportunities with clariti® 1 day multifocal 3 Add Key Points: How the new clariti®1 day multifocal 3 Add performs in daily practice. Innovations behind the new design, including Binocular Progressive System ™ and Optimized Comfort Edge TM. Ease of fit and refits for the ECP and across a wide range of patients…

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Fighting for Fair Healthcare Access Means Overcoming Certain Challenges
November 8, 2024

With healthcare costs continuing to climb, and the access to quality care remaining uneven, discussions on healthcare reform are quite an essential topic. Millions of Americans face high out-of-pocket costs and limited access to critical health services. According to a 2022 Gallup poll, nearly 40 percent of Americans have delayed medical care due to…

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Personalized Solutions Through Data Are the Future of Aligning Healthcare Staff Needs with Patient Outcomes
October 31, 2024

The healthcare industry faces unprecedented challenges, with workforce shortages pushing hospital labor costs to over 60% of total expenses. This strain is compounded by rising burnout rates among healthcare providers, particularly nurses. A recent AMN Healthcare survey revealed that nurses are prioritizing well-being and flexibility in 2024, underscoring the urgent need for personalized solutions…

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Building Confidence and Career with Dr. Helene Pippin
October 30, 2024

Key Points: How a residency can bolster confidence in clinical decisions and patient care. Why a professional community and network are vital for young optometrists. What key factors residents and new optometry school grads should consider when first launching their careers.

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Patient Physician Network Provides Financial Integration and Value-Based Care Support to Keep Independent Physicians Viable.
October 22, 2024

As healthcare systems continue to consolidate, independent physicians are facing unprecedented challenges in maintaining their viability. Rising operational costs, shifting value-based care metrics, and payer pressures are squeezing independent doctors more than ever before. Nearly 80% of physicians are now employed by hospitals, health systems, or corporate entities, up from previous figures of 60%,…

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MedCurate’s Transparent Marketplace is Tackling the Healthcare Staffing Crisis, Backed by Mentorship
October 22, 2024

Staffing challenges in healthcare continue to grow, with burnout and workforce shortages creating increasing pressures on hospitals and healthcare facilities. The current staffing solutions are often seen as inefficient, with traditional agencies taking large cuts, and clinicians feeling underpaid. According to the American Hospital Association, workforce shortages remain one of the top challenges for…

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The Key to Value Based Care Success is Integrating Specialists for Better Outcomes
October 22, 2024

Value-based care (VBC) is critical to the evolving healthcare landscape. As the U.S. population ages and healthcare costs continue to rise, achieving value-based care success has become a primary goal for the system, which seeks to optimize care while maintaining financial sustainability. According to the Centers for Medicare & Medicaid Services (CMS), by 2030,…

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Authenticx Tackles Healthcare Challenges Using Conversational Intelligence
October 22, 2024

Healthcare systems are under immense pressure to improve patient experiences while simultaneously reducing costs and administrative burdens.  Healthcare organizations are finding innovative ways to listen at scale and unlock insights buried in patient conversations with the growing integration of artificial intelligence (AI). In a landscape where AI is often seen with skepticism, technologies that…

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Setting an Early Foundation of Myopia Control as Primary Care
October 16, 2024

Setting an Early Foundation of Myopia Control as Primary Care How Camila’s hands-on experience in the school’s contact lens program and clinic made her a better student and influenced her career path. Why myopia control should be adopted as primary care. How she gained confidence in talking to parents about myopia and why early myopia…

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