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Beyond the Walls: Healthcare Outside the Doc’s Office

Healthcare innovation is increasingly occurring outside traditional clinical environments, with new care models, technologies, and settings reshaping how patients access and receive care. The article explores how this shift challenges conventional assumptions about where and how healthcare is delivered. These developments have significant implications for payers, providers, and patients alike.

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By Brian Urban · Beyond the WallsBrian Urban FinthriveHealthcare InnovationHealthcare Rethink Podcast
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Key takeaways

01

Care delivery is migrating beyond doctor's offices into homes, retail clinics, and digital platforms.

02

Technology and policy changes are accelerating the decentralization of healthcare.

03

Payers and providers must adapt their strategies to meet patients where they are.

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In this thought-provoking episode of the Healthcare Rethink Podcast by FinThrive, host Brian Urban engages with Dr. Zeev Neuwirth, a Renowned Author and Yale University Professor, to explore beyond the walls of healthcare.

Neuwirth, author of "Beyond the Walls: MegaTrends, Movements and Market Disruptors Transforming American Healthcare," shares his journey from a traditional medical career to becoming a leading voice in healthcare innovation. The podcast delves into the challenges of the current healthcare system, the importance of humanizing healthcare delivery, and the transformative potential of digital technology and value-based care models. Neuwirth's insights offer a glimpse into the future of healthcare, emphasizing the need for systemic change and the role of new players in driving this transformation.

The podcast delves into the challenges of the current healthcare system, the importance of humanizing healthcare delivery, and the transformative potential of digital technology and value-based care models.

Additional highlights from the episode include:

  • An exploration of the “whole health” model at the Veterans Healthcare Administration
  • The challenges of the current fee-for-service model and the emergence of new healthcare players disrupting traditional care delivery
  • Neuwirth’s perspective on the future of healthcare, focusing on the increasing consumerization and retailization of healthcare services, driven by cost pressures and the need for more affordable care options

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About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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About the Expert

Brian Urban
Brian Urban

Principal, Health Sciences & Wellness at EY

Brian Urban is a principal in health sciences and wellness at EY, where he focuses on healthcare innovation, payer and provider strategy, and emerging care delivery models. He works at the intersection of technology, policy, and consumer health to help organizations navigate transformation. Urban is also known for hosting healthcare-focused conversations exploring trends beyond traditional clinical settings.

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