Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Tackling Health Equity: Winning in Healthcare is Not for the Faint of Heart

Healthcare leaders must confront systemic barriers to serve marginalized communities effectively and equitably

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Urban · Brian UrbanFinthriveHealth EquityHealthcare Rethink Podcast
Share

Key takeaways

01

Healthcare leaders must confront systemic barriers to serve marginalized communities effectively and equitably

This episode of the Healthcare Rethink Podcast by FinThrive features a look at tackling health equity from both an industry and academic perspective, with insights from Dr. Stella Safo, a passionate advocate for marginalized populations in healthcare.

Stella Safo, MD MPH, and the Founder & CEO of Just Equity for Health joins host Brian Urban to discuss her journey in medicine, the importance of addressing social determinants of health, and her innovative work in health equity. The conversation explores the challenges and opportunities in healthcare, focusing on the need for policy change, community involvement, and a holistic approach to patient care.

Highlights from the conversation include:

  • The role of social determinants in healthcare and the need for a broader approach beyond traditional clinical care
  • The shift in healthcare towards addressing social health needs and the importance of policy change and advocacy in achieving health equity
  • The challenges in healthcare data and the need for actionable responses to social determinants of health screenings

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Sensor networks and AI push structural health monitoring toward a $8.6 billion market by 2035

Sensor networks and AI push structural health monitoring toward a $8.6 billion market by 2035

The global structural health monitoring (SHM) market is projected to surpass $8.6 billion by 2035. This growth is fueled by the integration of AI analytics, wireless sensor technologies, and the necessity to address aging infrastructure. The expansion reflects a widespread adoption of these technologies in various sectors.

  • 01The SHM market is expected to exceed $8.6 billion by 2035.
  • 02Advancements in AI-powered analytics and wireless sensors are key drivers of market growth.
  • 03Aging infrastructure is creating a demand for enhanced structural health monitoring solutions.

Jul 24, 2026

NIH is harmonizing 12 petabytes of biomedical data to power the next wave of health AI

NIH is harmonizing 12 petabytes of biomedical data to power the next wave of health AI

The NIH is undertaking a cross-agency initiative to standardize 70 years of biomedical data, totaling 12 petabytes, to enhance health AI capabilities. This effort aims to establish a robust foundation for enterprise health IT leaders to deploy AI technologies effectively. By harmonizing this vast amount of data, the NIH is paving the way for significant advancements in health AI research and applications.

  • 01The NIH is standardizing 12 petabytes of biomedical data to advance health AI.
  • 02This initiative aims to create a robust foundation for AI deployment in healthcare.
  • 03Harmonizing historical biomedical data is critical for future health AI research.

Jul 24, 2026

ONC marks universal EHR adoption and one billion TEFCA health records exchanged in inaugural Coordinator's Quarterly

ONC marks universal EHR adoption and one billion TEFCA health records exchanged in inaugural Coordinator's Quarterly

The Office of the National Coordinator for Health Information Technology (ONC) has announced universal adoption of Electronic Health Records (EHR) across U.S. healthcare. Additionally, the Trusted Exchange Framework and Common Agreement (TEFCA) has facilitated the exchange of one billion health records. These milestones emphasize the significant progress in digital health record interoperability in the United States.

  • 01Universal adoption of Electronic Health Records (EHR) has been achieved across the U.S. healthcare system.
  • 02TEFCA has successfully facilitated the exchange of one billion health records.
  • 03These developments mark significant progress in the interoperability of digital health records.

Jul 23, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

Brian Urban
Brian Urban

Director of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512