Amazon Prime Discounts For Medicaid Members

Just nine months after Amazon began offering Prime discounts to people with electronic benefit transfer cards, they made another announcement to induce lower income shoppers to spend money on their site.

Starting on Wednesday, Amazon is offering Prime membership to Medicaid recipients at $5.99 per month, a discount which is $27 cheaper than the annual Prime rate of $99.

At the end of 2017, more than 68 million Americans were enrolled in Medicaid, a joint healthcare program that assists low-income families or individuals to pay for long-term medical and custodial care costs. With estimates indicating that the majority of low-income spending occurs at Walmart, this push provides Amazon the flexibility to compete with the retail giant in less affluent markets, and increases its reach to households without access to financial services.

To be eligible for the Prime discount, customers must have either a valid Electronic Benefits Transfer or Medicaid card. No annual commitment will be required, and members can qualify for this discount for up to four years.

Shipping over 5 billion items last year, Prime offers benefits such as faster shipping on certain items including music and video streaming platforms, and a food shipping service to members.

Although considered a possible blessing for low-income Americans, the healthcare community is less than enthused, concerned that this move may be an exploratory prelude on Amazon’s part to sell and/or distribute pharmaceuticals and medical devices and supplies.

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More