Amazon Prime Discounts For Medicaid Members

Just nine months after Amazon began offering Prime discounts to people with electronic benefit transfer cards, they made another announcement to induce lower income shoppers to spend money on their site.

Starting on Wednesday, Amazon is offering Prime membership to Medicaid recipients at $5.99 per month, a discount which is $27 cheaper than the annual Prime rate of $99.

At the end of 2017, more than 68 million Americans were enrolled in Medicaid, a joint healthcare program that assists low-income families or individuals to pay for long-term medical and custodial care costs. With estimates indicating that the majority of low-income spending occurs at Walmart, this push provides Amazon the flexibility to compete with the retail giant in less affluent markets, and increases its reach to households without access to financial services.

To be eligible for the Prime discount, customers must have either a valid Electronic Benefits Transfer or Medicaid card. No annual commitment will be required, and members can qualify for this discount for up to four years.

Shipping over 5 billion items last year, Prime offers benefits such as faster shipping on certain items including music and video streaming platforms, and a food shipping service to members.

Although considered a possible blessing for low-income Americans, the healthcare community is less than enthused, concerned that this move may be an exploratory prelude on Amazon’s part to sell and/or distribute pharmaceuticals and medical devices and supplies.

Follow us on social media for the latest updates in B2B!


Dig Your Heels In: A Working Woman’s Series with YiDing Yu
June 25, 2022
YiDing Yu is the CMO at Olive, a practicing physician, published researcher, and serial entrepreneur. As a female in the healthcare and tech industries, she's excited about the growth of women in Read more
Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos
June 24, 2022
SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, Read more
Oil Producers Face a Long Haul Back to Business as Usual
World’s Most Watched Oil Data Won’t Be Released This Week
June 23, 2022
(Bloomberg) -- The most closely watched oil data in the world -- the US government’s Weekly Petroleum Status Report -- won’t be released as planned this week because of system issues stemming from a power Read more