Open Enrollment Season: What Employers and Employees Need to Know Before it Ends

Employers and employees are in the thick of open enrollment season, and the end date is coming to close. For the ACA marketplace, for example, open enrollment ends on January 15, 2023. Overall, companies are going to have to make important decisions about what health insurance they offer to employees, and employees will need to wade through the options to figure out which plans best suit their needs, whether those are ACA-offered, employer-offered, or otherwise.

Nick Love, a Benefit Strategist at Brinson Benefits breaks down what beneficiaries need to know about this year’s open enrollment seasons, along with some other tips, misconceptions and more for employers and employees alike.

Nick’s Thoughts:

“We typically see employers just not take open enrollment seriously. Unfortunately, that has a pretty big impact for employees in their households. So, I would encourage employers to take open enrollment, seriously, and for employees as well. Take your time evaluating all the options that you have at your disposal.

Compare what your spouse or significant other has through their employer and make the best decision for you and your family based on the things being offered to both you and your spouse. One thing to keep in mind is whatever you decide at open enrollment remains in effect for a full year unless you have a qualifying life event, which, usually includes things like getting married, getting divorced, having a child, those sort of things.

And so, when that happens, you have a very specific timeframe to notify HR. And so that, that timeframe is 30 days. Make sure you do that within that range so that you can make those mid-year. I would say education’s a big deal. Understanding what deductibles are, what co-insurance means what it’s gonna cost when you go to the doctor, those sort of things.

Some of the things that I think we’re gonna see more of in 2023 are folks gravitating towards HSA plans and more, taking on more of a responsibility in terms of what it’s gonna cost them when they go to the doctor and how they’re going to use that information to make the best decision as to where to go, when to go.

I think we’re gonna continue to see telemedicine have a big impact on people’s decisions and really leaning on the ability to speak to a provider via a telephone or through your computer and not having to physically go to a doctor’s office.”

Follow us on social media for the latest updates in B2B!

Image

Latest

MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More
experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More
free tools
The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
February 12, 2026

Nowadays, getting a project off the ground usually means moving fast. A quick map gets sketched. A file gets shared. A design gets reviewed in whatever tool is closest at hand. In the moment, it feels efficient — even smart. But in the telecommunications industry, as networks become more automated, location-aware, and powered by AI,…

Read More
telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More