Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Open Enrollment Season: What Employers and Employees Need to Know Before it Ends

Employers and employees are in the thick of open enrollment season, and the end date is coming to close. For the ACA marketplace, for example, open enrollment ends on January 15, 2023. Overall, companies are going to have to make important decisions about what health insurance they offer to employees, and employees will need to…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Employers and employees are in the thick of open enrollment season, and the end date is coming to close. For the ACA marketplace, for example, open enrollment ends on January 15, 2023. Overall, companies are going to have to make important decisions about what health insurance they offer to employees, and employees will need to wade through the options to figure out which plans best suit their needs, whether those are ACA-offered, employer-offered, or otherwise.

Nick Love, a Benefit Strategist at Brinson Benefits breaks down what beneficiaries need to know about this year’s open enrollment seasons, along with some other tips, misconceptions and more for employers and employees alike.

Nick’s Thoughts:

“We typically see employers just not take open enrollment seriously. Unfortunately, that has a pretty big impact for employees in their households. So, I would encourage employers to take open enrollment, seriously, and for employees as well. Take your time evaluating all the options that you have at your disposal.

Compare what your spouse or significant other has through their employer and make the best decision for you and your family based on the things being offered to both you and your spouse. One thing to keep in mind is whatever you decide at open enrollment remains in effect for a full year unless you have a qualifying life event, which, usually includes things like getting married, getting divorced, having a child, those sort of things.

And so, when that happens, you have a very specific timeframe to notify HR. And so that, that timeframe is 30 days. Make sure you do that within that range so that you can make those mid-year. I would say education’s a big deal. Understanding what deductibles are, what co-insurance means what it’s gonna cost when you go to the doctor, those sort of things.

Some of the things that I think we’re gonna see more of in 2023 are folks gravitating towards HSA plans and more, taking on more of a responsibility in terms of what it’s gonna cost them when they go to the doctor and how they’re going to use that information to make the best decision as to where to go, when to go.

I think we’re gonna continue to see telemedicine have a big impact on people’s decisions and really leaning on the ability to speak to a provider via a telephone or through your computer and not having to physically go to a doctor’s office.”

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Healthcare expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

ONC marks universal EHR adoption and one billion TEFCA health records exchanged in inaugural Coordinator's Quarterly

ONC marks universal EHR adoption and one billion TEFCA health records exchanged in inaugural Coordinator's Quarterly

The Office of the National Coordinator for Health Information Technology (ONC) has announced universal adoption of Electronic Health Records (EHR) across U.S. healthcare. Additionally, the Trusted Exchange Framework and Common Agreement (TEFCA) has facilitated the exchange of one billion health records. These milestones emphasize the significant progress in digital health record interoperability in the United States.

  • 01Universal adoption of Electronic Health Records (EHR) has been achieved across the U.S. healthcare system.
  • 02TEFCA has successfully facilitated the exchange of one billion health records.
  • 03These developments mark significant progress in the interoperability of digital health records.

Jul 23, 2026

OpenEvidence expands clinical AI across NewYork-Presbyterian, Columbia, and Weill Cornell as Linux Foundation targets open-source health stack

OpenEvidence expands clinical AI across NewYork-Presbyterian, Columbia, and Weill Cornell as Linux Foundation targets open-source health stack

OpenEvidence is expanding its clinical AI technologies across major New York healthcare institutions including NewYork-Presbyterian, Columbia, and Weill Cornell. Concurrently, the Linux Foundation is establishing efforts to create an open-source health technology stack. Delaware is expanding its Health Information Exchange (HIE) access.

  • 01OpenEvidence expands clinical AI deployment in prominent New York-based healthcare facilities.
  • 02The Linux Foundation is developing an open-source stack for healthcare technology.
  • 03Delaware is enhancing access to its Health Information Exchange (HIE).

Jul 22, 2026

AI agents for patient care draw $335 million in a single month as health tech investment accelerates

AI agents for patient care draw $335 million in a single month as health tech investment accelerates

In June 2026, four health tech companies secured significant funding, totaling $335 million. AI agent platforms for scheduling, chronic care, and home health dominated these investment rounds. This trend reflects a growing interest in leveraging AI for improving patient care in the healthcare sector.

  • 01In June 2026, four health tech companies collectively attracted $335 million in funding.
  • 02AI platforms for chronic care management, scheduling, and home health are leading current health tech investments.
  • 03Investors are increasingly interested in AI technologies that enhance patient care in healthcare.

Jul 20, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512