Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Open Enrollment Season: What Employers and Employees Need to Know Before it Ends

Employers and employees are in the thick of open enrollment season, and the end date is coming to close. For the ACA marketplace, for example, open enrollment ends on January 15, 2023. Overall, companies are going to have to make important decisions about what health insurance they offer to employees, and employees will need to…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Employers and employees are in the thick of open enrollment season, and the end date is coming to close. For the ACA marketplace, for example, open enrollment ends on January 15, 2023. Overall, companies are going to have to make important decisions about what health insurance they offer to employees, and employees will need to wade through the options to figure out which plans best suit their needs, whether those are ACA-offered, employer-offered, or otherwise.

Nick Love, a Benefit Strategist at Brinson Benefits breaks down what beneficiaries need to know about this year’s open enrollment seasons, along with some other tips, misconceptions and more for employers and employees alike.

Nick’s Thoughts:

“We typically see employers just not take open enrollment seriously. Unfortunately, that has a pretty big impact for employees in their households. So, I would encourage employers to take open enrollment, seriously, and for employees as well. Take your time evaluating all the options that you have at your disposal.

Compare what your spouse or significant other has through their employer and make the best decision for you and your family based on the things being offered to both you and your spouse. One thing to keep in mind is whatever you decide at open enrollment remains in effect for a full year unless you have a qualifying life event, which, usually includes things like getting married, getting divorced, having a child, those sort of things.

And so, when that happens, you have a very specific timeframe to notify HR. And so that, that timeframe is 30 days. Make sure you do that within that range so that you can make those mid-year. I would say education’s a big deal. Understanding what deductibles are, what co-insurance means what it’s gonna cost when you go to the doctor, those sort of things.

Some of the things that I think we’re gonna see more of in 2023 are folks gravitating towards HSA plans and more, taking on more of a responsibility in terms of what it’s gonna cost them when they go to the doctor and how they’re going to use that information to make the best decision as to where to go, when to go.

I think we’re gonna continue to see telemedicine have a big impact on people’s decisions and really leaning on the ability to speak to a provider via a telephone or through your computer and not having to physically go to a doctor’s office.”

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

OpenAI Links ChatGPT to Epic EHRs, Adds Health Data Plugin

OpenAI Links ChatGPT to Epic EHRs, Adds Health Data Plugin

OpenAI announced a ChatGPT for Healthcare integration with Epic EHRs and a plugin linking to nine public healthcare data sources, Healthcare IT News reported Sept. 4, 2026. UCSF Health is piloting the EHR integration, according to OpenAI.

  • 01Some health systems can embed ChatGPT for Healthcare within Epic screens, letting staff pull visit notes, lab results, medications, and specialist records without leaving the EHR.
  • 02OpenAI launched a Healthcare Public Data plugin linking to nine sources, including ClinicalTrials.gov, CMS Coverage, RxNorm, DailyMed, and PubMed, available to eligible U.S. ChatGPT for Clinicians users.
  • 03Health IT teams should verify which patient data fields are exposed, whether prompts and outputs generate audit logs, and assess which of the nine plugin data sources align with their specialty mix before expanding beyond pilot programs.

Sep 11, 2026

Sentara put a predictive model in Epic’s worklist

Sentara put a predictive model in Epic’s worklist

Sentara Health embedded a predictive risk model into Epic and redesigned nursing workflows, reducing hospital-onset MRSA bacteremia by about 45%, according to Healthcare IT News. Healthcare IT News also reported that DaVita’s CIO said embedding AI-powered insights into clinical workflows, not simply collecting more data, is helping clinicians coordinate care. Together, the examples point to ROI when insights are placed in clinical workflows.

  • 01According to Healthcare IT News, Sentara reduced hospital-onset MRSA bacteremia by about 45% after embedding a predictive risk model into Epic and redesigning nursing workflows.
  • 02More than half (56%) of respondents cited software and technology as one of their top three strategic priorities, and around 75% expected spending growth to continue over the next 12 months.

Sep 11, 2026

CMS Sets $90-$420 Per-Patient Payments for Chronic Care Tech

CMS Sets $90-$420 Per-Patient Payments for Chronic Care Tech

CMS's ACCESS payment model, fully active as of July 2026, pays companies $90 to $420 per Medicare beneficiary per year for technology-supported chronic care tied to outcomes, according to HFMA. The model also requires participants to connect through CMS-designated interoperability networks, and more tech companies than traditional providers have signed on so far.

  • 01CMS ACCESS model provides annual payments of $90 to $420 per Medicare beneficiary for chronic care supported by technology.
  • 02Payments in the ACCESS model range from $90 to $420 per beneficiary per year depending on whether specified outcome targets are met.
  • 03The initiative aims to promote the integration of technology in chronic care management.

Sep 10, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512