Geisinger Takes Aim at Rural Patient Transportation Issues with Pilot Program

Danville, Pennsylvania-based Geisinger has created a transportation program with rabbittransit, a public transportation provider for patients in York, Pennsylvania, who need help getting to and from medical appointments.

The pilot program was announced by Jaewon Ryu, MD, executive vice president and CMO of Geisinger at a company-sponsored event earlier this month. Geisinger is proposing two pilot transportation projects: an urban program in northeast Pennsylvania and a rural program in central Pennsylvania, both made possible by community partnerships.

A referral from staff will initiate the process, after which a mobility manager will review and assess the information and screen the applicant. The health system will then send trip requests and reserve rides for patients via phone, form, or digital portal, and staff will perform follow-ups at three months and six months to assess client needs.   

Geisinger also plans to extend transportation options for nonclinical, health-related activities, such as obtaining social services, getting to grocery stores, traveling to a pharmacy to pick up medication, or applying for government benefits.

Spurred by a tremendous rate of appointment no-shows, Geiser sought solutions in spite of the challenges of creating and managing a transportation program like this one.

The first pilot will hit the streets of Pennsylvania in April. 

Read more at Becker’s Hospital Review

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Cross-Team Collaboration Becomes the Difference Between Failure and Recovery
January 29, 2026

In modern software organizations, success is often measured by what happens when carefully laid plans suddenly unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-risk moments where even a small oversight can threaten months of work. When failures strike at these critical junctures, teams are forced to move beyond playbooks and into…

Read More
salesforce
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More