Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Healthcare Cost Reduction in 2018 – Driven by Technology

Innovative employers understand that as markets change and costs rise, they must be discerning in their approach to business finances. As these business leaders work to understand what drives up costs, one thing is clear: companies will have to get smarter about healthcare costs. In 2017, the total cost of healthcare in the United States…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Innovative employers understand that as markets change and costs rise, they must be discerning in their approach to business finances. As these business leaders work to understand what drives up costs, one thing is clear: companies will have to get smarter about healthcare costs.

In 2017, the total cost of healthcare in the United States is projected to have grown 4.6%, reaching nearly $3.5 trillion , which amounts to over $10,000 per person. That number is expected to rise in 2018 and for many years after. To understand how to save money in this area, business leaders need to consider current trends, research helpful tools, and help their employees become wise healthcare consumers.

Driving Forces Behind Increasing Costs

To gain a robust understanding of healthcare costs, it’s essential to learn about the driving forces behind their ongoing increase. Obviously, the baby boomer generation is aging and will continue to need more healthcare in the future. However, companies employing younger workforces should not consider themselves immune to rising healthcare costs.

The Health Research Institute (HRI) found three significant changes that will continue to make healthcare prices soar:

  • General inflation throughout the country
  • Slowdown in movement toward high deductible health plans
  • Branded drugs are not going off-patent as quickly as before

Problems for Patients

As healthcare services continue to cost more each year, patients are going into debt. One study of 1000 US adults found that a full 55% of respondents have incurred a medical bill they just could not afford. That same study found that 37% could not pay for an unexpected medical bill that exceeded $100 without going into debt. This is a staggering statistic.

The fact that hospitals are not always clear about their costs only makes this problem worse. When patients cannot plan for medical bills, debt becomes all but inevitable.

Unfortunately, there is little that individual companies can do to impact these drivers of higher costs. However, savvy employers still have plenty of options for decreasing healthcare costs for their staff.

Trends in Technology

Communications technology is snowballing and changing the face of the healthcare industry in the United States. For example, new payment collection platforms have emerged to help both patients and healthcare providers. On the patient-facing side, these innovative platforms make it easier for people to get estimates regarding costs, set payment plans up, make payments easily and even engage with financial counselors.

Healthcare providers benefit from these technologies as well. With propensity to pay models and digital communication solutions, as well as online/mobile payment options, providers can be more successful in improving collections, while enhancing the patient satisfaction levels with their organization.

Employers need to leverage innovative solutions that improve the employee experience from the clinical experience through the billing and payment process. Technology innovations like transparency platforms to identify low cost, high quality providers, as well as consolidated statements of bills and Explanation of Benefits to simplify the billing and payment experience, should be evaluated.

In addition, implementing wellness programs that identify employee health conditions early and encourage prevention should also be a core component of keeping healthcare costs down for savvy employers. A comprehensive review of workplace wellness programs concluded that they can help contain the current epidemic of lifestyle-related diseases, the main driver of premature morbidity and mortality, as well as healthcare cost, in the U.S. Evolving technology can now track wellness results individually and across an organization, while offering online employee competitions. This makes getting healthy fun, while supporting a culture of wellness within an organization.

In 2018 and for years to come, healthcare providers, patients, and employers will need access to information and technology to better navigate the healthcare system. The HIMSS Revenue Cycle Improvement Task Force convened innovative healthcare stakeholders to create a vision for the next generation of revenue cycle management business processes and tools. The mission was to keep administrative cost containment, interoperability and consumer engagement front and center. Their 5-part series, A Roadmap to the Patient Financial Experience of the Future, highlights existing technologies, as well as gaps that innovators can fill to realize the Task Force’s vision.

Whether you get involved at the industry level, within your organization or through your personal engagement, taking action and leveraging technology will be valuable components in driving down healthcare costs for you and our nation.

About Beth Griffin

Beth Griffin serves as Chief Marketing and Product Officer for HPS. As such, she is responsible for the strategic positioning of HPS by leading the company’s marketing, consumer engagement, and product development efforts. Beth was recently recognized by Becker’s Hospital Review as one of 110 Women to Know in MedTech in 2017.

Prior to joining HPS, Beth held leadership roles in healthcare and payments with MasterCard, Optum Financial Services, Metavante (now FIS Global) and Firstar (now US Bank).

Beth is actively engaged in HIMSS as Chair of the Revenue Cycle Improvement Task Force, ECFC as Chair of the PR and Communications Committee, HFMA, etc.

About HPS

Health Payment Systems (HPS) is a privately-held healthcare technology and services organization headquartered in Milwaukee, Wisconsin, offering solutions to enhance the consumer healthcare billing and payments experience, while driving value to healthcare providers, health insurance companies, and employers.

Since its founding in 2005, HPS’ patented solutions – including the highly differentiated single consolidated statement of medical services for a family and the related online and mobile access with multiple payment options – have benefitted many constituents in the healthcare market.

HPS is led by President and CEO, Terry Rowinski, and to date has processed over $1.6 billion in claims. HPS is a partner to all major health plans and practitioners in Wisconsin.

Read more at hps.md

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

The Cost of Waiting: Why Healthcare Can't Afford Slow Decisions with Mark Van Sumeren

The Cost of Waiting: Why Healthcare Can't Afford Slow Decisions with Mark Van Sumeren

The healthcare industry faces significant consequences when delayed decision-making occurs. Prompt and efficient action is crucial to prevent adverse impacts on patient care and operational efficiency. Addressing this issue requires a commitment to more agile and informed decision processes.

  • 01Delayed decision-making in healthcare can lead to negative impacts on patient care and operational efficiency.
  • 02Healthcare organizations are encouraged to adopt agile decision-making processes to improve effectiveness.
  • 03Implementing informed and prompt decision-making strategies can mitigate the risks of inefficiencies and poor patient outcomes.

Aug 16, 2026

Why Childcare is a CEO Problem - Nicole Riehl, EPIC

Childcare has become a critical issue that CEOs must address to ensure workplace productivity and employee satisfaction. Addressing childcare challenges can lead to improved employee retention and a more diverse workforce. Companies need to implement supportive policies that accommodate working parents.

  • 01Childcare is a significant concern for CEOs aiming to maintain workforce productivity.
  • 02Implementing supportive childcare policies can enhance employee retention.
  • 03Accommodating working parents is essential for fostering a diverse workforce.

Aug 16, 2026

AI scribes and startup pipelines are reshaping how health systems and tech investors evaluate AI in 2026

AI scribes and startup pipelines are reshaping how health systems and tech investors evaluate AI in 2026

AI scribes and startup incubators are transforming the evaluation process of AI technologies in healthcare and tech investments. The focus is on balancing innovation with ethical considerations like patient consent and strategic startup growth. The evolving landscape requires health systems and investors to adapt to new evaluation criteria.

  • 01AI scribes are raising ethical concerns about patient consent in healthcare.
  • 02Startup incubators like Y Combinator are focusing on AI-first strategies.
  • 03Health systems and tech investors must adapt to new criteria for evaluating AI technologies.

Aug 16, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512