Skip to content
MarketScale
‹ Back to Industries

Healthcare

Healthcare Cost Reduction in 2018 – Driven by Technology

Innovative employers understand that as markets change and costs rise, they must be discerning in their approach to business finances. As these business leaders work to understand what drives up costs, one thing is clear: companies will have to get smarter about healthcare costs. In 2017, the total cost of healthcare in the United States…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Innovative employers understand that as markets change and costs rise, they must be discerning in their approach to business finances. As these business leaders work to understand what drives up costs, one thing is clear: companies will have to get smarter about healthcare costs.

In 2017, the total cost of healthcare in the United States is projected to have grown 4.6%, reaching nearly $3.5 trillion , which amounts to over $10,000 per person. That number is expected to rise in 2018 and for many years after. To understand how to save money in this area, business leaders need to consider current trends, research helpful tools, and help their employees become wise healthcare consumers.

Driving Forces Behind Increasing Costs

To gain a robust understanding of healthcare costs, it’s essential to learn about the driving forces behind their ongoing increase. Obviously, the baby boomer generation is aging and will continue to need more healthcare in the future. However, companies employing younger workforces should not consider themselves immune to rising healthcare costs.

The Health Research Institute (HRI) found three significant changes that will continue to make healthcare prices soar:

  • General inflation throughout the country
  • Slowdown in movement toward high deductible health plans
  • Branded drugs are not going off-patent as quickly as before

Problems for Patients

As healthcare services continue to cost more each year, patients are going into debt. One study of 1000 US adults found that a full 55% of respondents have incurred a medical bill they just could not afford. That same study found that 37% could not pay for an unexpected medical bill that exceeded $100 without going into debt. This is a staggering statistic.

The fact that hospitals are not always clear about their costs only makes this problem worse. When patients cannot plan for medical bills, debt becomes all but inevitable.

Unfortunately, there is little that individual companies can do to impact these drivers of higher costs. However, savvy employers still have plenty of options for decreasing healthcare costs for their staff.

Trends in Technology

Communications technology is snowballing and changing the face of the healthcare industry in the United States. For example, new payment collection platforms have emerged to help both patients and healthcare providers. On the patient-facing side, these innovative platforms make it easier for people to get estimates regarding costs, set payment plans up, make payments easily and even engage with financial counselors.

Healthcare providers benefit from these technologies as well. With propensity to pay models and digital communication solutions, as well as online/mobile payment options, providers can be more successful in improving collections, while enhancing the patient satisfaction levels with their organization.

Employers need to leverage innovative solutions that improve the employee experience from the clinical experience through the billing and payment process. Technology innovations like transparency platforms to identify low cost, high quality providers, as well as consolidated statements of bills and Explanation of Benefits to simplify the billing and payment experience, should be evaluated.

In addition, implementing wellness programs that identify employee health conditions early and encourage prevention should also be a core component of keeping healthcare costs down for savvy employers. A comprehensive review of workplace wellness programs concluded that they can help contain the current epidemic of lifestyle-related diseases, the main driver of premature morbidity and mortality, as well as healthcare cost, in the U.S. Evolving technology can now track wellness results individually and across an organization, while offering online employee competitions. This makes getting healthy fun, while supporting a culture of wellness within an organization.

In 2018 and for years to come, healthcare providers, patients, and employers will need access to information and technology to better navigate the healthcare system. The HIMSS Revenue Cycle Improvement Task Force convened innovative healthcare stakeholders to create a vision for the next generation of revenue cycle management business processes and tools. The mission was to keep administrative cost containment, interoperability and consumer engagement front and center. Their 5-part series, A Roadmap to the Patient Financial Experience of the Future, highlights existing technologies, as well as gaps that innovators can fill to realize the Task Force’s vision.

Whether you get involved at the industry level, within your organization or through your personal engagement, taking action and leveraging technology will be valuable components in driving down healthcare costs for you and our nation.

About Beth Griffin

Beth Griffin serves as Chief Marketing and Product Officer for HPS. As such, she is responsible for the strategic positioning of HPS by leading the company’s marketing, consumer engagement, and product development efforts. Beth was recently recognized by Becker’s Hospital Review as one of 110 Women to Know in MedTech in 2017.

Prior to joining HPS, Beth held leadership roles in healthcare and payments with MasterCard, Optum Financial Services, Metavante (now FIS Global) and Firstar (now US Bank).

Beth is actively engaged in HIMSS as Chair of the Revenue Cycle Improvement Task Force, ECFC as Chair of the PR and Communications Committee, HFMA, etc.

About HPS

Health Payment Systems (HPS) is a privately-held healthcare technology and services organization headquartered in Milwaukee, Wisconsin, offering solutions to enhance the consumer healthcare billing and payments experience, while driving value to healthcare providers, health insurance companies, and employers.

Since its founding in 2005, HPS’ patented solutions – including the highly differentiated single consolidated statement of medical services for a family and the related online and mobile access with multiple payment options – have benefitted many constituents in the healthcare market.

HPS is led by President and CEO, Terry Rowinski, and to date has processed over $1.6 billion in claims. HPS is a partner to all major health plans and practitioners in Wisconsin.

Read more at hps.md

New to MarketScale?

MarketScale is the platform Healthcare companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

How Do You Work Around Hospital Operations?

How Do You Work Around Hospital Operations?

The article discusses the unique challenges of conducting restoration or renovation work in hospitals without disrupting their essential operations. This requires meticulous planning and execution to ensure that patient care and facility access remain uninterrupted. The primary goal of such projects is to maintain hospital functionality while completing the necessary work.

  • 01Hospitals must maintain operations during renovations.
  • 02Patient care and staff access are top priorities.
  • 03Projects require extensive planning to minimize disruption.

Jun 26, 2026

Digital healthcare's four pillars: how hardware, software, platforms, and enablers are reshaping medicine

Digital healthcare's four pillars: how hardware, software, platforms, and enablers are reshaping medicine

Digital healthcare is being transformed by four key sectors: hardware, software, platforms, and enablers. These sectors are driving global investment and changing the way care is delivered, from AI diagnostics to electroceuticals. The integration of these technologies is essential for the evolution of modern medicine.

  • 01Digital healthcare is shaped by four core sectors: hardware, software, platforms, and enablers.
  • 02Investment in digital health technologies is increasing globally.
  • 03Technologies like AI diagnostics and electroceuticals are changing care delivery.

Jun 26, 2026

Health tech's next phase: AI partnerships, virtual care wins, and the push for real interoperability

Health tech's next phase: AI partnerships, virtual care wins, and the push for real interoperability

The healthcare technology industry is evolving significantly, characterized by advancements in AI partnerships and virtual care solutions. The sector is also responding to CMS mandates for real interoperability in mid-2026. Execution is the key theme as businesses leverage technology to improve healthcare delivery.

  • 01AI partnerships are transforming healthcare processes.
  • 02Virtual care solutions are showing significant benefits.
  • 03Compliance with CMS interoperability mandates is crucial.

Jun 23, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub