Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Healthcare Needs a GUT Check…Literally!

Rising GI disorders and AI innovation are reshaping how providers detect and treat digestive health conditions

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Uridge · Austin ChiangBrian UrbanGastrointestinal HealthGi Health
Share

Key takeaways

01

Rising GI disorders and AI innovation are reshaping how providers detect and treat digestive health conditions

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

As healthcare continues to evolve, the focus on gastrointestinal (GI) health has become more pronounced. With an aging population and modern dietary habits contributing to a rise in GI disorders, healthcare requires a gut check, literally.

The global market is rapidly advancing towards less invasive technologies, personalized nutrition, and virtual care models. The surge in artificial intelligence (AI) applications, is at the heart of an evolution expected to revolutionize early detection and treatment options. According to recent studies, today's global GI market is $39.5 billion, with projections reaching as high as $64.5 by 2032, reflecting both the challenge and the opportunity ahead.

What if the future of GI care is already here?

This question beckons an exploration into gut health in the latest episode of Healthcare Rethink, a FinThrive Podcast. Host Brian Urban brings two visionaries into the conversation: Dr. Austin Chiang, a pioneer in endoscopic technology and social medical education, and Sam Holliday, whose company, Oshi Health, is reshaping the approach to GI conditions with its virtual care model.

Several discussion topics include:

  • The multifaceted nature of gut health and its broader implications on overall wellness.
  • Bridging the gap between traditional care and the potential of telehealth and AI.
  • The crucial role of patient education and the de-stigmatization of gut-related discussions.

Dr. Austin Chiang serves as Medtronic's Chief Medical Officer for Endoscopy. He has recently taken on the role of author with his upcoming book "Gut: An Owner's Guide." His path to healthcare, marked by his MD and MPH, showcases a commitment to merging clinical expertise with patient empowerment. His successful engagement with the public through social media underscores the critical need for accurate medical information.

Sam Holliday, CEO and Co-Founder of Oshi Health combines personal experience and professional expertise. His journey began with an individual family challenge and led to creating a company dedicated to offering comprehensive virtual care for GI health. Oshi Health's success lies in its high-touch, high-frequency approach to patient care, aligning with Holliday's belief in the power of personalized health interventions.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Brian Uridge
Brian UridgeSenior Director Department of Public Safety and Security

Brian Uridge has more than three decades of experience in law enforcement, healthcare security, and fire service. Since 2018, he has served as deputy director of public safety and security for the University of Michigan and director of security for Michigan Medicine at the University of Michigan. In this capacity, Brian Uridge oversees security and law enforcement personnel for a health system with 34,000 employees. that is visited by three million patients per year. A certified police officer for the university, he manages a full-time team, including clinical trainers, a K-9 team, security staff, and a community policing unit. During his first few years with the University of Michigan, Mr. Uridge helped create the health system’s first K-9 program and developed a home health tactical safety training procedure. Before that, he spent three years as director of security services for Spectrum Health System in Grand Rapids.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Most reprocessing audit gaps trace back to training, turnover and leadership

Most reprocessing audit gaps trace back to training, turnover and leadership

Joint Commission findings on its reprocessing standard point mostly to training, turnover, leadership and missing ownership, not sterilizers. CDC epidemiologists and a 2019 review add cleaning verification and manufacturer instructions as the steps to watch. Audit people and process steps as closely as the autoclave.

  • 01Of the Joint Commission's list of reasons hospitals miss reprocessing standard IC.02.02.01, at least eight concern people, priorities and management, so competency records and a named process owner belong in the audit as much as sterilizer logs.
  • 02A structured audit tool that scores compliance step by step, as a 2020 BMC Health Services Research study did across 189 reprocessing cycles, shows where training hours should go; the Nepal hospitals scored best on cleaning and storage and worse on the steps between.

Sep 14, 2026

From Data to Decisions: Leadership, Trust, and AI in Healthcare with Dr. Julia Rehman

Healthcare leaders often struggle to convert abundant data and AI investments into actionable decisions that improve care. Dr. Julia Rehman emphasizes that effective AI integration requires human judgment in the loop, strong governance frameworks, and frontline staff engagement, especially in resource-constrained settings.

  • 01AI should target specific operational challenges like staffing, readmissions, and bed capacity, with humans retaining decision-making authority.
  • 02Few healthcare organizations have governance structures to ensure accountability, audit trails, bias monitoring, and oversight as AI adoption accelerates.
  • 03Data richness without strategic insight and human judgment informed by experience limits the value of technology investments in healthcare.

Sep 14, 2026

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Colorado Imaging Associates and TRA Medical Imaging announced Sept. 8, 2026 that they are forming Affiliated Radiology to expand physician coverage for a shared health system client, Radiology Business reported. Separately, Align Capital Partners said in late May 2026 it agreed to acquire Boise-based Heritage Imaging, a mobile diagnostic imaging provider operating in 14 states, according to Radiology Business.

  • 01Affiliated Radiology was formed by combining Colorado Imaging Associates and TRA Medical Imaging to expand physician coverage for a shared health system client.
  • 02Heritage Imaging operates mobile diagnostic units across 14 states, providing PET-CT, MRI, nuclear medicine, ultrasound and echocardiography to critical access hospitals and community clinics.
  • 03Health system sourcing teams should request service-level commitments, credentialing procedures, cross-location read routing, and PACS/RIS/EHR integration details before contracting with coverage-focused or mobile imaging arrangements.

Sep 12, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

Brian Uridge
Brian Uridge

Senior Director Department of Public Safety and Security

Brian Uridge has more than three decades of experience in law enforcement, healthcare security, and fire service. Since 2018, he has served as deputy director of public safety and security for the University of Michigan and director of security for Michigan Medicine at the University of Michigan. In this capacity, Brian Uridge oversees security and law enforcement personnel for a health system with 34,000 employees. that is visited by three million patients per year. A certified police officer for the university, he manages a full-time team, including clinical trainers, a K-9 team, security staff, and a community policing unit. During his first few years with the University of Michigan, Mr. Uridge helped create the health system’s first K-9 program and developed a home health tactical safety training procedure. Before that, he spent three years as director of security services for Spectrum Health System in Grand Rapids.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512