Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Healthcare Needs a GUT Check…Literally!

Rising GI disorders and AI innovation are reshaping how providers detect and treat digestive health conditions

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Uridge · Austin ChiangBrian UrbanGastrointestinal HealthGi Health
Share

Key takeaways

01

Rising GI disorders and AI innovation are reshaping how providers detect and treat digestive health conditions

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Start free

As healthcare continues to evolve, the focus on gastrointestinal (GI) health has become more pronounced. With an aging population and modern dietary habits contributing to a rise in GI disorders, healthcare requires a gut check, literally.

The global market is rapidly advancing towards less invasive technologies, personalized nutrition, and virtual care models. The surge in artificial intelligence (AI) applications, is at the heart of an evolution expected to revolutionize early detection and treatment options. According to recent studies, today's global GI market is $39.5 billion, with projections reaching as high as $64.5 by 2032, reflecting both the challenge and the opportunity ahead.

What if the future of GI care is already here?

This question beckons an exploration into gut health in the latest episode of Healthcare Rethink, a FinThrive Podcast. Host Brian Urban brings two visionaries into the conversation: Dr. Austin Chiang, a pioneer in endoscopic technology and social medical education, and Sam Holliday, whose company, Oshi Health, is reshaping the approach to GI conditions with its virtual care model.

Several discussion topics include:

  • The multifaceted nature of gut health and its broader implications on overall wellness.
  • Bridging the gap between traditional care and the potential of telehealth and AI.
  • The crucial role of patient education and the de-stigmatization of gut-related discussions.

Dr. Austin Chiang serves as Medtronic's Chief Medical Officer for Endoscopy. He has recently taken on the role of author with his upcoming book "Gut: An Owner's Guide." His path to healthcare, marked by his MD and MPH, showcases a commitment to merging clinical expertise with patient empowerment. His successful engagement with the public through social media underscores the critical need for accurate medical information.

Sam Holliday, CEO and Co-Founder of Oshi Health combines personal experience and professional expertise. His journey began with an individual family challenge and led to creating a company dedicated to offering comprehensive virtual care for GI health. Oshi Health's success lies in its high-touch, high-frequency approach to patient care, aligning with Holliday's belief in the power of personalized health interventions.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Brian Uridge
Brian UridgeSenior Director Department of Public Safety and Security

Brian Uridge has more than three decades of experience in law enforcement, healthcare security, and fire service. Since 2018, he has served as deputy director of public safety and security for the University of Michigan and director of security for Michigan Medicine at the University of Michigan. In this capacity, Brian Uridge oversees security and law enforcement personnel for a health system with 34,000 employees. that is visited by three million patients per year. A certified police officer for the university, he manages a full-time team, including clinical trainers, a K-9 team, security staff, and a community policing unit. During his first few years with the University of Michigan, Mr. Uridge helped create the health system’s first K-9 program and developed a home health tactical safety training procedure. Before that, he spent three years as director of security services for Spectrum Health System in Grand Rapids.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

July partnerships show hospitals aligning without ownership change

July partnerships show hospitals aligning without ownership change

A July McDermott Will & Schulte analysis and four July partnership announcements tracked by Becker’s Hospital Review point to affiliation models that stop short of mergers. St. Christopher’s signed a nonbinding letter of intent with Nemours, Jefferson and Temple; Palomar UC San Diego Health began operating July 1 under a joint powers authority. Several announcements explicitly rule out ownership change, shifting the work to contracts covering governance and other terms.

  • 01In an alliance, the contract does the integrating that an org chart does in a merger: McDermott Will & Schulte says governance design, exclusivity, antitrust review, community commitments and exit rights all have to be settled before signing.
  • 02Purchasing is now explicitly on the table in at least one no-ownership deal, the St. Peter's Health and Billings Clinic-Logan Health talks in Montana, which means shared supply contracts can arrive without a change of control.

Sep 19, 2026

Eye telemedicine hits limits without home retinal imaging

Eye telemedicine hits limits without home retinal imaging

An Ophthalmology Times commentary by T.Y. Alvin Liu, Ferdinand Hui and Phillip Phan sorts eye patients into three telemedicine tiers by clinical need. Patients needing regular OCT scans benefit less unless a home device can send the image. Video tools already sit inside Epic and Cerner; the deciding purchase for retina clinics is the imaging device in the patient's living room.

  • 01The dividing line for eye telemedicine is imaging, not video: patients who need regular OCT scans benefit less from remote visits unless a device at home can send the scan, so a video license alone shifts few of those encounters.
  • 02The provider-side requirement, a HIPAA-compliant secured video platform, was already built into Epic and Cerner by 2020; the patient-side requirements (1.5 MB up and down bandwidth, a quiet private room, comfort with the technology) sit outside the health system's control and are the ones worth screening for at scheduling.
  • 03Self-administered home color fundus photography for tracking non-proliferative diabetic retinopathy was named as the nearer route into retina telemedicine; home OCT for wet AMD is the harder gate and the device to watch.

Sep 19, 2026

Value-based care reaches a quarter of revenue at 30% of surveyed health organizations

Value-based care reaches a quarter of revenue at 30% of surveyed health organizations

Wolters Kluwer Health argues value-based care software is judged on whether customers hit incentive thresholds and avoid penalties. A Fierce Healthcare-reported survey it cites puts value-based care at a quarter or more of revenue for 30% of organizations. The analysis is a vendor publication that ends by pitching its own UpToDate Connect API.

  • 01The sharper question for any population health or care coordination platform is whether it changes what a clinician does at the moment of decision, or only reports afterward what happened. Wolters Kluwer's reading of the evidence is that many platforms still struggle with the first.
  • 02Vendors selling into value-based contracts now face a build-or-license decision on clinical content, because Wolters Kluwer names current, trusted content, consistent clinician adoption across sites, and a traceable link from guidance to quality metrics as the three hard problems.

Sep 18, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

Brian Uridge
Brian Uridge

Senior Director Department of Public Safety and Security

Brian Uridge has more than three decades of experience in law enforcement, healthcare security, and fire service. Since 2018, he has served as deputy director of public safety and security for the University of Michigan and director of security for Michigan Medicine at the University of Michigan. In this capacity, Brian Uridge oversees security and law enforcement personnel for a health system with 34,000 employees. that is visited by three million patients per year. A certified police officer for the university, he manages a full-time team, including clinical trainers, a K-9 team, security staff, and a community policing unit. During his first few years with the University of Michigan, Mr. Uridge helped create the health system’s first K-9 program and developed a home health tactical safety training procedure. Before that, he spent three years as director of security services for Spectrum Health System in Grand Rapids.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512