Influence and Connection across Healthcare starts with a VOICE
Healthcare leaders who become adept in authentic communication can significantly influence and transform conversations and relationships within the industry. The 'Healthcare Rethink' podcast discusses the key role of voice in skilling healthcare leaders with guest Alex Maiersperger. The discussion highlights the blend of public health and business knowledge as crucial for advancing global healthcare marketing.
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Key takeaways
Mastering authentic communication is pivotal for healthcare leaders to transform industry relationships.
A holistic approach combining public health knowledge and business acumen is essential in healthcare.
Voice plays a fundamental role in influencing and connecting within the healthcare industry.
Get featured
Want to get featured in MarketScale Healthcare?
Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.
In the latest episode of the Healthcare Rethink podcast, presented by FinThrive, host Brian Urban sits down with Alex Maiersperger, the Global Principal Healthcare at SAS. Their conversation charts the role voice plays in influencing and connecting the healthcare industry. Maiersperger, who co-founded the Advancement League, shares his journey from being a healthcare optimist to leading global product marketing efforts at SAS. This episode highlights the significance of blending public health knowledge with business acumen, emphasizing the need for a holistic approach in healthcare.
This episode highlights the significance of blending public health knowledge with business acumen, emphasizing the need for a holistic approach in healthcare.
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
About the author
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
