Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Living the Mission in Health and Business to Achieve Health Equity

Healthcare leaders face a trillion-dollar wake-up call if they don't address the growing disparities dividing their industry

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

By Brian Urban · Brian UrbanHealth EquityHealthcare Rethink PodcastHealthcare Solutions
Share

Key takeaways

01

Healthcare leaders face a trillion-dollar wake-up call if they don't address the growing disparities dividing their industry

As health disparities come under the spotlight, the urgency to achieve health equity in the healthcare sector intensifies. With the industry at a crossroads, a recent study funded by the NIH highlighted the staggering economic impact of these disparities, revealing an estimated cost of $451 billion to the economy in 2018 alone. That figure could jump as high as $1 trillion annually in spending by 2040 if the problem is left unsolved.

That figure could jump as high as $1 trillion annually in spending by 2040 if the problem is left unsolved.

Are leading healthcare organizations stepping up to address this challenge? If so, what innovative strategies are reshaping the future to achieve health equity?

On Healthcare Rethink, host Brian Urban sat down with Sameer Kokan, VP and Chief of Staff to the CEO at Point32Health. This episode explores Point32Health's transformative approaches to health equity.

Urban and Kokan's discussion includes the following:

  • The significance of health equity in modern healthcare and its economic implications
  • The industry's response and commitment to addressing health disparities
  • The role of innovative strategies and public accountability in driving health equity initiatives

With a rich background spanning various facets of healthcare, Sameer Kokan offers invaluable insights. From aspiring to be a physician to pivoting towards the business side of healthcare, Kokan's diverse experiences mark the path of his journey. At Point32Health, he champions the cause of health equity, emphasizing the need for collaborative and data-driven approaches.

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Saudi Arabia's digital health push: what a $77 billion market means for enterprise operators

Saudi Arabia's digital health push: what a $77 billion market means for enterprise operators

Saudi Arabia is set to expand its healthcare market with expenditures predicted to reach $77.1 billion by 2027, partly driven by advancements in digital health technologies. Digital health revenue is expected to exceed $1 billion by 2029, with an anticipated user base of 16.2 million. This growth represents significant opportunities for enterprise operators in the healthcare sector.

  • 01Saudi Arabia's healthcare spend is projected to reach $77.1 billion by 2027.
  • 02The digital health market in Saudi Arabia is expected to generate over $1 billion in revenue by 2029.
  • 03An estimated 16.2 million users will engage with digital health services in Saudi Arabia by 2029.

Jul 16, 2026

Healthcare CIOs shift focus from AI deployment to AI governance

Healthcare CIOs shift focus from AI deployment to AI governance

Healthcare CIOs are shifting their focus from deploying AI technologies to governing them effectively. The main challenges now include maintaining AI accuracy, accountability, and trust in clinical settings.

  • 01Healthcare leaders find AI governance more challenging than AI deployment.
  • 02Maintaining AI trust and accountability in clinics is a priority.
  • 03AI accuracy is a crucial concern for healthcare CIOs.

Jul 16, 2026

Healthcare digital transformation stalls when teams stay disconnected

Healthcare digital transformation stalls when teams stay disconnected

Despite over 70% of healthcare executives prioritizing digital transformation, fragmented communication and information silos are hindering progress. Effective teamwork and integration are critical for achieving these goals. Bridging these gaps could enhance results in the healthcare industry's digital initiatives.

  • 01Over 70% of healthcare executives prioritize digital transformation.
  • 02Fragmented communication and information silos limit progress.
  • 03Effective integration is crucial for successful digital initiatives.

Jul 15, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

About the Expert

Brian Urban
Brian Urban

Director of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512