Material Review Agility is the Game Changer for Rapid Compliance in the Pharmaceutical Industry

 

Material review agility is at the forefront of the latest episode of the Benchmarks Symposium, where Annalise Ludtke, the Senior Manager of Marketing and Communications at Vodori and Anne Swearingen, the CEO at 6 Tangerines Consulting dive into the evolving landscape of promotional review processes within the pharmaceutical industry. They emphasize the importance of agility amidst the digital shift and resource constraints highlighted in Vodori’s 2023 State of Promotional Review Benchmarks report. The discussion points towards the necessity for companies to adapt swiftly and plan strategically to keep pace with the rapid changes and regulatory demands that define today’s market, underscoring the challenges of digital content creation and the need for compliance and efficiency.

The conversation also brings to light practical strategies for enhancing the efficiency of the material review process, such as engaging stakeholders early, employing clear communication, and leveraging technological solutions like PepperFlow to facilitate smoother reviews. Swaringen’s insights into categorizing tasks by complexity and the use of pre-approved content underscore the potential for significantly improving process efficiency. This episode underlines the indispensable nature of material review agility in effectively navigating the complexities of the pharmaceutical industry’s regulatory environment, offering valuable guidance for those aiming to refine their promotional content review processes through agility, strategic foresight, and collaborative effort.

Recent Episodes

Cardiovascular care is entering one of its most transformative periods in decades. Advances in AI imaging and minimally invasive procedures are transforming the diagnosis and treatment of heart disease. According to the World Health Organization, an estimated 19.8 million people died from cardiovascular diseases in 2022, representing approximately 32% of all global deaths. This…

Across America, rural hospitals are facing an existential crisis. From physician burnout and recruitment struggles to malpractice insurance woes and shrinking OB units, the challenges facing small health systems are multiplying. According to the National Rural Health Association, roughly 190 rural hospitals have closed down or discontinued inpatient care since 2010 — and many more…

In this episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing Officer of TruMerit, welcomes Laura Messineo, Chief Nursing Officer at WorldWide HealthStaff Solutions. With more than 35 years of nursing experience and two decades pioneering virtual health, Laura shares her expertise in using telehealth to expand access, empower clinicians,…