Material Review Agility is the Game Changer for Rapid Compliance in the Pharmaceutical Industry

March 6, 2024
Annalise Ludtke

 

Material review agility is at the forefront of the latest episode of the Benchmarks Symposium, where Annalise Ludtke, the Senior Manager of Marketing and Communications at Vodori and Anne Swearingen, the CEO at 6 Tangerines Consulting dive into the evolving landscape of promotional review processes within the pharmaceutical industry. They emphasize the importance of agility amidst the digital shift and resource constraints highlighted in Vodori’s 2023 State of Promotional Review Benchmarks report. The discussion points towards the necessity for companies to adapt swiftly and plan strategically to keep pace with the rapid changes and regulatory demands that define today’s market, underscoring the challenges of digital content creation and the need for compliance and efficiency.

The conversation also brings to light practical strategies for enhancing the efficiency of the material review process, such as engaging stakeholders early, employing clear communication, and leveraging technological solutions like PepperFlow to facilitate smoother reviews. Swaringen’s insights into categorizing tasks by complexity and the use of pre-approved content underscore the potential for significantly improving process efficiency. This episode underlines the indispensable nature of material review agility in effectively navigating the complexities of the pharmaceutical industry’s regulatory environment, offering valuable guidance for those aiming to refine their promotional content review processes through agility, strategic foresight, and collaborative effort.

Recent Episodes

aging in place elderly couple
View episode

As the world grapples with an larger aging population, the concept of “aging in place” is gaining unprecedented momentum. According to a new Redfin survey, over three-quarters of baby boomers (78%) plan to stay in their current homes as they age. This trend is driven by improvements in digital health services as well […]

great tech
View episode

Great tech with a good heart? Technology may not be the first word that screams compassion in healthcare, but two tech-driven companies seek to change that perception. The latest episode of the Healthcare Rethink podcast explores the intersection of technology and compassionate care. Host Brian Urban welcomes Caitlin Donovan, the Global Head of Uber […]

Life science regulations
View episode

How can life science companies navigate the challenges posed by rapid technological changes and the latest life science regulations, such as the recent EU GMP Annex I regulations for the manufacture of sterile medicinal products? Tom Caffery, CEO of Benchmark Products, highlighted the importance of adapting quality assurance practices and investing in updated facilities […]