Skip to content
‹ Back to IndustriesSports & Entertainment

Hoops to Hope: A Shared Journey Through Mental Health Challenges and Shattering Stigmas

Athletes and coaches are increasingly speaking openly about mental health struggles, helping to dismantle longstanding stigmas in sports culture. With one in eight people worldwide affected by mental health challenges, figures in professional sports are redefining what mental toughness means. This shift is driving broader conversations about psychological well-being across communities.

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

By Tad Druart · · CoachingD2upGrand DadsHealth
Share

Key takeaways

01

One in eight people globally experience mental health challenges, a statistic now being spotlighted through sports.

02

Athletes and coaches are publicly sharing their mental health journeys, challenging the traditional 'toughness' narrative.

03

Open dialogue in professional sports is serving as a catalyst for reducing mental health stigma across society.

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Given all the mental health challenges that affect people from all walks of life, mental health is topic that has gained increased attention in recent years. According to the World Health Organization, approximately one in eight people globally are living with a mental health disorder. In the world of sports, where mental toughness is often emphasized, the dialogue around mental health is even more prevalent and necessary to have.

Approximately one in eight people globally are living with a mental health disorder.

How can sports and coaching contribute to a more nuanced understanding of mental health, and what lessons can be learned from those who have navigated these challenges firsthand?

In the debut episode of the podcast, "Grand Dads," host Tad Druart, looked deep into the intersection of sports and mental health with Coach Mark Potter, a former college athlete and coach who has become a prominent mental health advocate and public speaker, and the founder of D2UP. Their conversation explored Potter's personal experiences with mental health struggles, his transition from coaching to advocacy, and the critical role family plays in navigating mental health issues.

Some other points of their discussion included:

  • Potter's journey from being a successful college coach to becoming a public speaker and mental health advocate. He discussed the pivotal moments that led him to prioritize mental health awareness over his coaching career.
  • The importance of family in managing mental health challenges and Potter sharing how his wife, Nanette, was instrumental in his recovery and continues to support his advocacy work.
  • The stigma surrounding mental health in sports, especially among male athletes and coaches, and exploring how traditional notions of masculinity and toughness can hinder open conversations and how this can be changed.

Mark Potter is the founder of D2UP, or Dedicated to Uncommon Principles, and a renowned mental health public speaker. He was a former college athlete and coach, heading the men's basketball team at Newman University for 30 years. Potter has dedicated his post-coaching career to raising awareness about mental health issues, particularly in the sports community. His work focuses on breaking down the stigma surrounding mental health and encouraging open discussions among athletes, coaches, and families.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Tad Druart
Tad DruartVice President, Client Services

Tad Druart is a transformational marketing executive, brand builder, and growth architect who provides the vision and strategy to lead organizations to increased levels of awareness, market share, revenue growth, and customer retention. Tad Druart is a trusted advisor and consummate business leader who has delivered results for venture-backed start-ups, private equity growth and turnaround opportunities, as well as Fortune 100 companies. Tad Druart have also led communications and investor relations through two IPOs on the NASDAQ market.

B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

International Dance League builds its broadcast around the crowd

International Dance League builds its broadcast around the crowd

In the International Dance League, the crowd's reaction is the contest. That makes audio mixing and shots framing dancers with fans the core production problem. Lim plans to add play-by-play and separate the live event from the broadcast show as the league negotiates media rights.

  • 01When the crowd's reaction is the competition, the audio engineer mixing that noise tells as much of the story as any camera.
  • 02The live cut often missed crowd-and-dancer moments later found in the edit room, and the 2027 plan includes longer lenses to frame dancers and audience together.

Nov 4, 2026

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express, the NBA and the WNBA announced the global expansion of their multiyear partnership on November 2, the first season of international activations across the NBA, WNBA and USA Basketball. American Express becomes an associate partner of select NBA Global Games, including sold-out games in Mexico City, Paris and Manchester, and presenting partner of select NBA Houses, and adds a new USA Basketball partnership. During the season the companies plan to launch a program letting eligible Card Members link their Card to NBA ID; no launch date or perks were given. Separately, eligible Card Members at select American Express Venue Collection arenas get 10% back, up to $250 a year, on qualifying concessions.

  • 01American Express becomes an associate partner of select NBA Global Games, including three sold-out games: Mexico City on Nov. 7 and 2027 dates in Paris (Jan. 14) and Manchester (Jan. 17).
  • 02A new USA Basketball partnership gives Card Members presale access to Showcase tickets, and American Express and the NBA plan to launch a program during the season that lets eligible Card Members link their Card to NBA ID.
  • 03At select American Express Venue Collection arenas, eligible Card Members who enroll get 10% back, up to $250 a year, on qualifying concessions, plus dedicated entrances and special ticket access while supplies last.

Nov 3, 2026

WTA and TikTok sign a global content deal, starting with a livestreamed Finals draw

WTA and TikTok sign a global content deal, starting with a livestreamed Finals draw

The WTA and TikTok announced a global content partnership on November 2 featuring tournament hubs, player-led storytelling, and a creator program, with the FAGE WTA Finals draw ceremony scheduled to livestream exclusively on TikTok on November 3. The partnership builds on reported year-over-year growth including one million followers and 250 million combined views and engagements for the @WTA account.

  • 01The partnership has three components: TikTok GamePlan tournament hubs for eligible WTA 1000 events, select WTA 500 tournaments and the WTA Finals; player-led storytelling; and support for the WTA Creator Club, which is in development.
  • 02TikTok and the WTA said the @WTA account has passed one million followers, with more than 250 million combined video views and engagements year to date, up 41% on the prior year.
  • 03The FAGE WTA Finals draw ceremony is scheduled to be livestreamed exclusively on TikTok on November 3, ahead of the championship in Indian Wells from November 8 to 15; no term or financial details were disclosed.

Nov 3, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

Tad Druart
Tad Druart

Partner at EY

Tad Druart is a partner at EY (Ernst & Young), a global professional services organization. He has been involved in initiatives at the intersection of business, sports, and social impact. Druart contributes thought leadership on mental health awareness and the evolving culture around athlete well-being.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512