Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Oncology and Technology: Understanding the Potential Impact of the Enhancing Oncology Model (EOM) on Cancer Patient Care

Quality cancer care is important to the well-being of cancer patients, and the government is working to increase the efficiency of care. In a recent Carevive podcast episode, host Michelle Dawn Mooney chatted with Carevive’s Founder and Vice Chairman, Madelyn Herzfeld, about the Enhancing Oncology Model, or EOM. Through the Centers for Medicare and Medicaid…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Promoted content from Carevive on MarketScale.

Share
Oncology and Technology: Understanding the Potential Impact of the Enhancing Oncology Model (EOM) on Cancer Patient Care

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Quality cancer care is important to the well-being of cancer patients, and the government is working to increase the efficiency of care. In a recent Carevive podcast episode, host Michelle Dawn Mooney chatted with Carevive’s Founder and Vice Chairman, Madelyn Herzfeld, about the Enhancing Oncology Model, or EOM.

Through the Centers for Medicare and Medicaid Service (CMS) EOM, which is a replacement program for the phased-out OCM, or the Oncology Care Model, health providers have completed major improvements in cancer care in a cost-efficient way. Herzfeld, who is an oncology nurse, co-founded Carevive to revamp cancer care, and help cancer care providers meet their patient care goals.

“We wanted to support clinicians and patients with tools that all aimed to improve quality — so improve the patient experience and get better quality and better clinical and financial outcomes,” said Herzfeld.

With the end of OCM for EOM, Mooney and Herzfeld discussed the transition, and where organizations and providers are with the program’s five-year timeline that will begin effective July 1, 2023. Herzfeld said CMS defined “specific care transformation activities result in better clinical outcomes for patients.”

She added that the agency has generously funded a lot of practices that have participated in the program and made complete transformations to meet their guidelines. That often included patient care plans, survivorship care plans, and general quality care. Herzfeld also said the adjustments many practices incorporated have been a major encouragement in maintaining those changes and rejoining CMS’s efforts.

“So, for all of these practices that went through the test of time … they came back to CMS and were excited about all the changes that they had made based on this program and looking for what’s next with everything that we’ve done. That’s why CMS came out with this enhancing oncology model,” said Herzfeld.

Carevive is a major supporter of practices in deciding on EOM, and the entirety of the process. The new model introduces electronic patient-reported outcomes and patient visit monitoring, as well as health-related social needs, stated Herzfeld. However, one challenge of the program is the performance-based payment model, which means good performance is awarded and performance that doesn’t meet the mark translates into paying fees back.

This could cost practices in the long run. Herzfeld says Carevive is attentive to that because money can create more problems for a practice trying to meet these targets. “I want to be sensitive of course to the oncology care team, administrators — all the cancer programs out there. They want to do the best job possible. Like all of us everything comes down to dollars and cents,” said Herzfeld.

Of course, every practice might not feel that EOM is doable for them, and Herzfeld said that can come down to whether a practice decides to go with EOM or not. However, there are still other options. Herzfeld highly recommended that practices do prior data analysis research to help in their decision-making. EOM is likely not the ideal program for every practice, but in performing preliminary tasks, it can be a huge factor in the best outcome.

“It just means there are other avenues to put these quality metrics into place, so I think just making educated decisions and having data to do that is really, really critical,” stated Herzfeld.

Carevive

Part of this channel

Carevive

Remote oncology monitoring that connects clinicians and cancer patients between visits.

Visit the channel

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free plan

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Healthcare Insights

Most reprocessing audit gaps trace back to training, turnover and leadership

Most reprocessing audit gaps trace back to training, turnover and leadership

Joint Commission findings on its reprocessing standard point mostly to training, turnover, leadership and missing ownership, not sterilizers. CDC epidemiologists and a 2019 review add cleaning verification and manufacturer instructions as the steps to watch. Audit people and process steps as closely as the autoclave.

  • 01Of the Joint Commission's list of reasons hospitals miss reprocessing standard IC.02.02.01, at least eight concern people, priorities and management, so competency records and a named process owner belong in the audit as much as sterilizer logs.
  • 02A structured audit tool that scores compliance step by step, as a 2020 BMC Health Services Research study did across 189 reprocessing cycles, shows where training hours should go; the Nepal hospitals scored best on cleaning and storage and worse on the steps between.

Sep 14, 2026

From Data to Decisions: Leadership, Trust, and AI in Healthcare with Dr. Julia Rehman

Healthcare leaders often struggle to convert abundant data and AI investments into actionable decisions that improve care. Dr. Julia Rehman emphasizes that effective AI integration requires human judgment in the loop, strong governance frameworks, and frontline staff engagement, especially in resource-constrained settings.

  • 01AI should target specific operational challenges like staffing, readmissions, and bed capacity, with humans retaining decision-making authority.
  • 02Few healthcare organizations have governance structures to ensure accountability, audit trails, bias monitoring, and oversight as AI adoption accelerates.
  • 03Data richness without strategic insight and human judgment informed by experience limits the value of technology investments in healthcare.

Sep 14, 2026

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Two Radiology Deals Signal Focus on Coverage, Not Scanners

Colorado Imaging Associates and TRA Medical Imaging announced Sept. 8, 2026 that they are forming Affiliated Radiology to expand physician coverage for a shared health system client, Radiology Business reported. Separately, Align Capital Partners said in late May 2026 it agreed to acquire Boise-based Heritage Imaging, a mobile diagnostic imaging provider operating in 14 states, according to Radiology Business.

  • 01Affiliated Radiology was formed by combining Colorado Imaging Associates and TRA Medical Imaging to expand physician coverage for a shared health system client.
  • 02Heritage Imaging operates mobile diagnostic units across 14 states, providing PET-CT, MRI, nuclear medicine, ultrasound and echocardiography to critical access hospitals and community clinics.
  • 03Health system sourcing teams should request service-level commitments, credentialing procedures, cross-location read routing, and PACS/RIS/EHR integration details before contracting with coverage-focused or mobile imaging arrangements.

Sep 12, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512